Senior PLG Growth Manager – B2B Healthcare SaaS

Doctolib; Nantes; Sur place; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Health insurance for you and children

25 paid vacation days and RTT

Mental health and coaching services

Relocation support for international移动

Résumé du poste

Doctolib is seeking a Senior Product Manager to lead the Product team in scaling our acquisition engine across France, Germany and Italy. You will own the end-to-end product-led and marketing-led growth funnel, from freemium design to subscription and in-product upsell, driving ARR while lowering CAC.

You'll own the freemium and subscription funnels, specify country-by-country offer strategies, and align cross-functional partners to deliver high-impact growth.

Qualifications

• Own a PLG conversion, ARR or CAC metric as primary objective in B2B SaaS at scale
• Scale product-led growth alongside a sales motion and decide on autonomous conversion vs warm leads
• Read data, define funnel measurement, and make data-driven decisions with experiments
• Strong product judgement on pricing, packaging, eligibility and freemium boundaries in regulated environments
• Set direction for cross-functional teams and drive metrics across the product funnel

Responsabilités

• Own and improve the freemium offer and define free, metered, or demo-only paths
• Own and improve the subscription funnel for new business and upsell across web and in-product surfaces
• Design in-product flows to upgrade existing customers to higher-value plans
• Define acquisition-side packaging, eligibility rules and contract flows for multiple countries
• Lead marketing-led growth initiatives and connect lifecycle marketing to the core product funnel
• Direct cross-team delivery and decide country-by-country when to route to sales as a warm lead

Connaissances

PLG conversion

ARR metric

CAC metric

B2B SaaS

growth scaling

cross-country collaboration

data-driven decisions

paid funnel design

Description du poste

Doctolib is seeking a Senior Product Manager to lead the Product team in scaling our acquisition engine across France, Germany and Italy. You will own the end-to-end product-led and marketing-led growth funnel, from freemium design to subscription and in-product upsell, driving ARR while lowering CAC.

You'll own the freemium and subscription funnels, specify country-by-country offer strategies, and align cross-functional partners to deliver high-impact growth.