Senior Paid Social Strategist — Global Campaign Lead

Ayvens; Paris; On-site; EUR 65,000 - 90,000; Full time

Job summary

Ayvens in France is seeking an experienced Senior Paid Social Specialist to lead and optimize paid social campaigns across multiple markets. You will act as the SME for paid social advertising, driving lead generation, brand awareness and business growth through data-driven campaign management and strategic media planning.

Collaborating with country marketing teams, commerce stakeholders and external partners, you will ensure social investments deliver measurable results while promoting best

Qualifications

• 4+ years of hands-on experience in Paid Social advertising and at least 8 years in a marketing-related role.
• Strong experience managing campaigns across Facebook, LinkedIn, TikTok, Snapchat and other major social channels.
• Proven expertise in campaign automation, feed management and scaling solutions using tools such as Channable and Smartly.io.
• Strong analytical skills with experience using Google Analytics and data-driven optimization techniques.

Responsibilities

• Build, execute, manage and optimize paid social campaigns across platforms (Facebook, LinkedIn, TikTok).
• Develop paid social strategies to support lead generation, customer acquisition, engagement and brand awareness across multiple countries.
• Manage media budgets, monitor ROI, and optimize campaign performance through targeting, testing and bidding strategies.
• Analyze campaign performance data, generate actionable insights, and provide recommendations to stakeholders.

Skills

Paid Social Advertising

Campaign optimization

Data analysis

Fluent English

Education

Bachelor’s degree in Marketing, Communication or related field

Tools

Channable

Smartly.io

Job description

Ayvens in France is seeking an experienced Senior Paid Social Specialist to lead and optimize paid social campaigns across multiple markets. You will act as the SME for paid social advertising, driving lead generation, brand awareness and business growth through data-driven campaign management and strategic media planning.

Collaborating with country marketing teams, commerce stakeholders and external partners, you will ensure social investments deliver measurable results while promoting best