Strategic Paid Search Performance Lead | Analytics

AI Digital; France; Hybrid; EUR 38,000 - 54,000; Full time

Job summary

AI Digital is seeking a Paid Social Specialist in France to run and optimize social campaigns across platforms, focusing on media and performance KPIs. You will develop campaign strategies, monitor performance with GTM and GA4, and provide data-driven insights.

Collaboration with the Client Service team is essential to align with client requirements and deliver measurable results. Fluent English (B2+) and strong analytical skills are required to interpret data, create dashboards, and present

Qualifications

• Minimum of 2 years of experience executing and optimizing social campaigns toward media or performance KPIs.
• Experience managing SEM advertising platforms such as Google Ads and Bing.
• Experience with GTM and GA4.
• Strong analytical skills with the ability to interpret data and derive insights.
• Knowledge of audience targeting, ad creative best practices, and bidding strategies in paid social advertising.
• Fluent English B2+.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.

Responsibilities

• Execute and optimize social campaigns across platforms to meet KPIs.
• Develop and implement campaign strategies and targeting methods.
• Monitor performance, analyze data, and identify optimization opportunities.
• Prepare reports and metrics with insights and recommendations.
• Build and update dashboards for real-time visibility into campaign performance.
• Collaborate with Client Service to align with client requirements.

Skills

Social campaigns

SEM platforms

GTM

GA4

Data analysis

Audience targeting

Bidding strategies

English (B2+)

Tools

Google Ads

Bing Ads

GTM

GA4

Job description

AI Digital is seeking a Paid Social Specialist in France to run and optimize social campaigns across platforms, focusing on media and performance KPIs. You will develop campaign strategies, monitor performance with GTM and GA4, and provide data-driven insights.

Collaboration with the Client Service team is essential to align with client requirements and deliver measurable results. Fluent English (B2+) and strong analytical skills are required to interpret data, create dashboards, and present