Senior Paid Media Growth Strategist

Byd Company; Courbevoie; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

BYD France seeks a Senior Paid Media Specialist to lead planning, execution, optimization, and reporting of multi-channel paid media campaigns. Drive traffic, leads, and brand growth through data-driven strategies and rigorous measurement.

Ideal candidate: 8+ years in paid media/performance marketing, with experience in e-commerce or automotive, and strong analytics to optimize campaigns and report insights to stakeholders.

Qualifikationen

• 8+ years hands-on paid media/performance marketing.
• Experience in e-commerce, automotive, tech, or FMCG is a plus.
• Proficiency with Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and DSP tools.

Aufgaben

• Lead multi-channel paid media strategies aligned with objectives.
• Manage campaigns across Google Ads, Meta, TikTok, LinkedIn, and DSPs.
• Continuously optimize for CPA, CPC, ROI, ROAS, traffic and lead quality.
• Run A/B tests to improve creative and targeting.
• Collaborate with content, creative, CRM, product, and markets.

Kenntnisse

Paid media

Performance marketing

Multi-channel ads

A/B testing

Campaign optimization

Tools

Google Ads

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

DSP platforms

Jobbeschreibung

BYD France seeks a Senior Paid Media Specialist to lead planning, execution, optimization, and reporting of multi-channel paid media campaigns. Drive traffic, leads, and brand growth through data-driven strategies and rigorous measurement.

Ideal candidate: 8+ years in paid media/performance marketing, with experience in e-commerce or automotive, and strong analytics to optimize campaigns and report insights to stakeholders.