Senior Marketing Analytics & Insights Leader

EGYM; Paris; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work policy

25 days leave

Meal allowance

Health insurance

Leeto discounts

Mentoring program

Job summary

EGYM is seeking a Senior Marketing Analyst to join our Paris team. You will own marketing data, build automated dashboards, and guide strategic business decisions across Brand, Demand Gen, Sales, RevOps, and SalesOps.

You will bridge analytics with operations to drive conversion, velocity, and ROI across channels and campaigns. You will work on GTM tracking, attribution models, and cross-team storytelling, leveraging Salesforce and data modeling to deliver actionable insights in a fast-growing

Qualifications

• 4–5+ years in a similar analytical role (Marketing Analyst, Growth Ops, RevOps)
• Degree in Business, Data Analytics, Marketing, or related field
• Strong Salesforce and data modeling skills with automation focus
• Ability to translate data into clear narratives for stakeholders
• Strategic thinking with growth-oriented mindset
• Business fluent English; German and/or French is a plus

Responsibilities

• Map and monitor the full marketing-to-revenue funnel and quantify conversion rates
• Measure time-in-stage and funnel velocity to optimize MQL-to-SQL handoff
• Link channel performance to campaigns and content assets for downstream impact
• Analyze conversion by persona, region, company size, and deal value
• Translate conversion rates into forward-looking pipeline forecasts and diagnose friction
• Design and manage GTM tracking infrastructure for end-to-end visibility
• Lead the design and rollout of an in-house marketing attribution model

Skills

Funnel conversion analysis

Lead lifecycle & velocity tracking

Channel & content conversion insights

Segment & cohort analysis

Funnel forecasting & friction diagn.

Tracking & GTM setup

Marketing attribution

Education

Bachelor's degree in Business, Data Analytics, Marketing

Tools

Salesforce

Data modeling

Dashboard creation

Job description

EGYM is seeking a Senior Marketing Analyst to join our Paris team. You will own marketing data, build automated dashboards, and guide strategic business decisions across Brand, Demand Gen, Sales, RevOps, and SalesOps.

You will bridge analytics with operations to drive conversion, velocity, and ROI across channels and campaigns. You will work on GTM tracking, attribution models, and cross-team storytelling, leveraging Salesforce and data modeling to deliver actionable insights in a fast-growing