Senior Manager - ALL Accor Member Experiences (F/M/X)

AccorCorpo; Issy-les-Moulineaux; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Remote work several days per week

Meal vouchers

Employee health insurance

Job summary

Accor is seeking a senior professional to own and evolve the Member Experiences strategy for the ENA region, aligning experiential programs with loyalty and sponsorship goals. You will coordinate with global and local teams to deploy a new experience platform and drive engagement across hotels and partners.

You will manage events, influence campaigns, and CRM communications, ensuring consistent brand storytelling. Remote-friendly with hybrid options and a focus on cross-country collaboration.

Qualifications

• Experience in experiential marketing, loyalty, events, or sponsorship activation.
• International exposure with multi-country experience is a plus.
• Fluent in French and English.

Responsibilities

• Define and lead the ALL Accor Member Experiences strategy for ENA.
• Maximise Accor sponsorship assets to design exclusive experiences.
• Deploy engagement mechanics (auctions, prize draws) to maximise participation and points burn.
• Lead ENA deployment of the new ALL Accor experience platform with global/technical teams.
• Drive the group event agency and consultants for the ENA region.
• Lead monthly CRM newsletters and collaborate to amplify experiences through influencer campaigns.

Skills

Experiential marketing

Loyalty programs

Events management

Sponsorship activation

CRM & data-driven marketing

Education

Master's degree in Marketing/Communications/Events/Business

Tools

CRM software

Social media analytics tools

Job description

Member Experience Strategy & Limitless Experiences

• Define and lead the ALL Accor Member Experiences strategy for ENA, positioning experiences as a core pillar of the programme's value proposition
• Maximise Accor's sponsorship assets to design and curate Limitless Experiences - exclusive "money can't buy" moments that elevate ALL Accor beyond a transactional loyalty programme
• Deploy engagement mechanics such as auctions and prize draws to maximise member participation, reach, and points burn

Experience Platform & Event agency management

• Lead the ENA deployment of the new ALL Accor experience platform, coordinating with global and technical teams
• Work with the Go-to-Market ENA team to encourage hotels to create and list exclusive in-hotel experiences on the platform
• Drive the group event agency and the consultants working for the ENA region

Global Collaboration - Sponsoring & Loyalty

• Work closely with the Global Sponsoring team to access and maximise sponsorship assets for member experience purposes
• Collaborate with the Global Loyalty team to ensure ENA initiatives are consistent with global strategy
• Represent ENA in global workstreams related to experiential loyalty and sponsorship activation

Communication & Amplification

• Lead the monthly CRM newsletter dedicated to member experiences, curating the portfolio and briefing the CRM team
• Collaborate with the Senior Manager and Manager ALL Accor Brand Content & Social Media to amplify experiences through influencer campaigns and social media
• Ensure experiences are compellingly showcased across all relevant touchpoints
• Improve their awareness working on the overall strategy and audience targeting to market them better

Performance Monitoring

• Own performance tracking of ALL Accor member experiences in ENA, with points burned as the primary KPI
• Monitor platform engagement, auction and prize draw participation, and newsletter performance
• Prepare regular reports for the VP and contribute to broader loyalty programme reporting

• Experience in experiential marketing, loyalty, events, or sponsorship activation
• Experience deploying or managing a consumer-facing digital platform is a strong plus
• Good understanding of CRM, influencer marketing, and social media amplification
• Familiarity with loyalty burn mechanics and points-based reward structures
• Professional experience: 5-7 years in experiential marketing, loyalty, events, or sponsorship
• Education: Master's degree (Bac +5) in Marketing, Communications, Events, or Business
• International exposure: Multi-country experience is a plus
• Languages: French and English mandatory

Why join us?

And what are our commitments?

To the world

Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.

We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects.

To your career

We enable all our employees to maintain a healthy work-life balance and give them the means to shape our working environment in their own image.

Dedicated Talent Management, continuous improvement, and training and development paths are defined both individually and collectively so that we can grow together, every day.

Concretely, at Accor:

Remote work possible several days per week from France and flexible working options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib.

And also,

ALL - Heartist® program: preferential rates and flash offers for unforgettable stays and experiences across all our Accor locations and with our partners worldwide.

Heartist® for Good volunteering program: 1 day offered during your working time to get involved with a non-profit organization.

A Social and Economic Committee (CSE) that supports you in financing your cultural and sports activities.

Sustainable Mobility Package for using an eco-friendly means of transportation or a "company bike" program in partnership with Zenride.

Coverage of urban public transport subscriptions between home and workplace, in accordance with the French Finance Law scale.

Meal vouchers with a face value of €11.

A mandatory health insurance