Senior Manager, AI-Driven Client Activation & CRM

LVMH; Paris; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

LVMH is seeking a Senior Manager Client Activation in Paris to define and scale client activation across Maisons, leveraging CRM, loyalty, lifecycle marketing, and data-enabled engagement. You will contribute to activation frameworks, audience targeting, and AI-enabled approaches, working in a complex, international environment.

Fluency in English and French is required; luxury/retail experience is a plus. The role reports to the Group Head of CRM & Loyalty and involves collaboration with

Qualifications

• Experience in CRM, client engagement, lifecycle marketing, or related areas.
• Strong knowledge of segmentation, audience strategy, targeting, and personalised activation.
• Experience using AI tools, automation platforms, predictive models, or similar technologies in a marketing context.
• Ability to coordinate and influence multiple stakeholders without direct authority.

Responsabilités

• Define and maintain activation frameworks, standards, and roadmaps for client engagement across Maisons.
• Identify opportunities within the client base and translate them into actionable recommendations.
• Support evolution of activation strategies toward targeted, affinity-based engagement models.
• Develop content and engagement approaches to improve relevance and client experience.
• Define and refine data inputs, scoring approaches, and activation logic for personalised engagement.

Connaissances

Client activation

Lifecycle marketing

Data analytics

Stakeholder management

Formation

Higher education

Outils

AI tools

Automation platforms

Predictive models

Description du poste

LVMH is seeking a Senior Manager Client Activation in Paris to define and scale client activation across Maisons, leveraging CRM, loyalty, lifecycle marketing, and data-enabled engagement. You will contribute to activation frameworks, audience targeting, and AI-enabled approaches, working in a complex, international environment.

Fluency in English and French is required; luxury/retail experience is a plus. The role reports to the Group Head of CRM & Loyalty and involves collaboration with