Senior Data Scientist, Marketing

cozycozy; Paris; Presencial; EUR 90 000 - 130 000; Tempo integral

Resumo da oferta

Cozycozy is hiring a Marketing Scientist to co‑own how we measure Paid Acquisition and steer where the money goes. You’ll shape geo experiments, synthetic control and marketing mix models across 50+ markets, and work directly with the founders and the Paid Acquisition Lead to allocate budgets.

This is a high‑ownership applied science role where your insights decide which channels we fund and which markets we scale or shut down, supported by strong data foundations and an analytics culture.

Qualificações

• 5+ years in Data Science or quantitative analysis, including 2+ in marketing measurement.
• Strong SQL on production data warehouse and Python for analysis and modelling.
• Hands-on causal inference with geo/time-based experiments (diff-in-diff / synthetic control).
• Power analyses upfront and ability to stop tests that can't detect effects.
• Marketing measurement fluency and ability to tie results to business decisions.

Responsabilidades

• Own experimentation culture with rigorous hypothesis testing (DiD, geo experiments).
• Lead Marketing Mix Modeling, attributing searches to ads and separating paid impact.
• Guide budget allocation across markets and channels based on evidence.
• Build and maintain a lean Paid Acquisition Hub for fast action on spend.
• Own data foundations—the marketing data layer and related pipelines.

Conhecimentos

SQL

Python

Causal inference

Experimentation

Marketing analytics

Data science

Ownership

Descrição da oferta de emprego

Cozycozy is the only platform that gives you real-time access to every type of holiday accommodation in one search. Hotels, apartments, Airbnbs, hostels, villas — even treehouses: we aggregate 20M+ listings from 100+ booking sites (Airbnb, Booking.com, Abritel/VRBO, hotels.com, and dozens of specialised marketplaces) across 50+ countries and 20 languages, with offices in Paris and Budapest.

Founded by the team behind Liligo and backed by Daphni, Xavier Niel and Thibaud Elzière, we already handle millions of searches monthly and we're growing fast.

Our mission: be the single place travelers need to compare every accommodation option, transparently and in real time, with results suited to their personal preferences.

Our ambition: build the world's best accommodation metasearch and scale it into every market.

This is a deeply technical business with high-stakes steering decisions on paid acquisition : finding the right users, worldwide. Data is its lifeblood: that's where you come in.

About the role

We’re looking for a Marketing Scientist, reporting to the Head of Data, to co‑own how we measure Paid Acquisition and help decide where the money goes.

You’ll shape how we deploy a seven‑figure paid budget across 50+ markets and platforms (Meta, Google, TikTok, Snapchat). You’ll tackle hard questions with geo experiments, synthetic control and marketing mix models. Did that campaign cause those bookings? Is this market saturated or under‑funded? Should we place a 10x bet on one country?

This is a high‑ownership applied science role. Your insights will decide which channels we fund and which markets we scale or shut down. You’ll work directly with the founders and CEO, and hand in hand with our Paid Acquisition Lead, who runs the campaigns. You own measurement and the models behind allocation; budgets are set together.

What you’ll own

• Experimentation culture: build rigorous hypothesis testing across the company (difference-in-differences, geo experiments, synthetic control) so learnings are reusable, not anecdotal. Hypotheses often come from Paid Acquisition. You make sure each test can answer its question, and you say no when it can’t.

• Marketing Mix Modeling: own the models behind our paid strategy, starting simple and growing with the business. You decide how we attribute searches to ads and separate paid impact from seasonality and baseline demand.

• Budget allocation: build the evidence and recommendations for spend per market and channel, whether that means shutting down a market, launching a new channel or 10x-ing a campaign.

• Paid Acquisition Hub: build and maintain a lean app that gives a single view of all marketing spend. It lets people or agents act fast, for example by cutting spend in a market when cost per search spikes.

• Data foundations: own the marketing data layer so questions like “How much did we spend on Google in the Netherlands last quarter?” take a minute, not a morning. You’ll work with Carlos, our Senior Data Engineer, who owns the pipelines feeding it.

About you

• Ownership and entrepreneurial spirit: you own outcomes end to end, thrive in ambiguity and happily step well outside your comfort zone.

• Rigor and intellectual honesty: you back every decision with evidence and build setups that can truly confirm or reject a hypothesis. You’re as comfortable saying “this worked” as “we can’t tell from this data.”

• Builder-leader: you raise the level of those around you and challenge the status quo, rebuilding marketing spend allocation with AI and first principles rather than patching broken processes.

• 5+ years in Data Science or quantitative analysis, including 2+ in marketing measurement, growth or a comparable commercial setting. You have strong SQL on a production warehouse and Python for analysis and modelling.

• Hands‑on causal inference: you’ve run geo or time-based experiments and can implement diff‑in‑diff or synthetic control yourself, not just call a library. You run power analyses upfront and will say when a test can’t detect the effect and shouldn’t run.

• Marketing measurement fluency: you understand