Paid Acquisition Lead

cozycozy.com; Paris; On-site; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Stock options

Alan health insurance

Swile card

Office perks: unlimited coffee and/tea

Job summary

Cozycozy is seeking a senior Paid Acquisition Lead to own the end-to-end strategy and execution across 50+ markets. You will manage a seven-figure annual budget on Meta, Google, TikTok and Snapchat, making calls on market allocation and pacing with direct collaboration with the Data Science function and founders in Paris.

You’ll drive platform optimization, creative testing, and measurable performance improvements, while coaching a small, senior team.

Qualifications

• 5+ years in paid acquisition or performance marketing with real budget ownership.
• Hands-on Google Ads and Meta expertise, including Performance Max behavior and budget pacing.
• Multi-market, multi-channel experience across currencies and languages.
• Fluent in unit economics: CAC, ROAS and cost per booking to guide budgets.
• Ownership and entrepreneurial spirit; operate end-to-end in ambiguity.
• Strong operator skills to manage 50+ markets with focus and discipline.
• Quantitatively driven; partner with measurement teams and adapt based on data.
• Works well with data teams; able to translate insights into action.
• Nice-to-haves: travel/ marketplace background; AI for campaign automation.

Responsibilities

• Lead paid acquisition strategy and execution; decide where to invest across markets and channels.
• Build a structured testing roadmap with the Marketing Scientist and creative team.
• Own platform operations and relationships with Meta, Google, TikTok and Snapchat; optimize objectives and mix.

Skills

Paid media leadership

Multi-market management

Unit economics

Ownership & entrepreneurship

Platform expertise: Google Ads & Meta

Data collaboration

AI in campaigns

Tools

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

Measurement systems

Job description

Cozycozy is the only platform that gives you real-time access to every type of holiday accommodation in one search. Hotels, apartments, Airbnbs, hostels, villas — even treehouses: we aggregate 20M+ listings from 100+ booking sites (Airbnb, Booking.com, Abritel/VRBO, hotels.com, and dozens of specialised marketplaces) across 50+ countries and 20 languages, with offices in Paris and Budapest.

Founded by the team behind Liligo and backed by Daphni, Xavier Niel and Thibaud Elzière, we already handle millions of searches monthly and we're growing fast

Our mission: be the single place travelers need to compare every accommodation option, transparently and in real time, with results suited to their personal preferences.

Our ambition: build the world's best accommodation metasearch and scale it into every market.

This is a deeply technical business with high-stakes steering decisions on paid acquisition : finding the right users, across multiple channels and geographies.

About the role

We're looking for a Paid Acquisition Lead to operate our paid acquisition strategy end-to-end: a seven-figure annual budget across 50+ markets on Meta, Google, Tiktok and Snapchat dedicated to driving profitable growth for Cozycozy. This role is hands‑on. You will spend a lot of time on the platforms and make the calls: cut this market, hold that one, move 300€ a day from Meta to Demand Gen in Ireland.

Each market is different and needs a tailored strategy to maximize performance. Your role is to identify the appropriate channel mix and spend level. You will not be doing this blind. You’ll have a partner in the Data function, a Marketing Scientist owning measuring what spend actually causes – geo experiments, synthetic controls, the mix model – while you’ll be owning the operating decisions. They will assist with designing tests, tell you what they can and cannot detect and separate signal from noise. You tell them what the market is doing that no model has caught yet. Budgets are set together and you will work directly with the founders and CEO to validate your strategy.

What you’ll own

You will lead paid acquisition strategy and execution, decide where to invest across markets and channels, and build a structured testing roadmap with the Marketing Scientist and creative team.

• The paid acquisition budget: A seven‑figure annual budget across 50+ markets. You own budget allocation and performance, supported by the Marketing Scientist’s measurement and recommendations.

• Platform operations & relationships: hands‑on, daily, across Meta, Google, Tiktok and Snapchat. Handling relationships with Google and Meta Accounts Managers properly: leverage them to test more effective campaign objectives, campaign mix and ensure they provide answers when our key metrics move unexpectedly

• Creative testing: work with our creative team to define briefs based on market needs and campaign performance. Own the creative testing roadmap and turn results into clear recommendations for the next round of production.
  

About you

• 5+ years in paid acquisition or performance marketing with real budget ownership, not execution against someone else’s plan. You have deep hands‑on Google Ads and Meta expertise: how Performance Max behaves, when Demand Gen is the right move, and how budget pacing actually works.

• Multi‑market, multi‑channel experience: you’ve run paid media across many countries at once (different currencies, languages and maturity levels), kept it coherent, and decided market by market and channel by channel where the next euro earns the most.

• Fluent in unit economics: CAC, ROAS and cost per booking are how you think, and you turn profitability signals into budget actions without waiting for someone to model them first.

• Ownership and entrepreneurial spirit: you own outcomes end to end, thrive in ambiguity and happily step well outside your comfort zone.

• Strong operator: you’re quick and precise in the platforms and can hold 50+ markets without letting any drift. You know a signal worth acting on this week from noise that will vanish by Friday.

• Quantitatively driven: numbers are where you start, not how you justify a decision already made. You partner comfortably with a measurement function and change your mind in public when the evidence says so.

• Works well with data people: you’ve used a measurement team’s output, fed real decisions back into it, and reconciled the two when they disagreed.

• Nice-to-haves: a travel, marketplace or metasearch background (clickout economics, seasonal demand), and a track record of using AI to remove tedious campaign work, such as wiring up MCP for ad ops or building small apps that replace manual routines.

You don’t need experience in every platform or market we operate in. What matters is that you’ve made real spending decisions with real money and can show how you reasoned about them.

Why join Cozycozy?

A rare scope: Cozycozy paid media’s annual budget across 50+ markets.

Work side by side with the founders and a small, senior team. You build the team as it grows.

A data/measurement function built to make you better. Most paid roles run on platform-reported numbers and hope. You will have a Marketing Scientist running geo experiments and synthetic controls, so you actually find out which of your instincts were right and get credit for the ones that were.

A mandate to push AI hard — not to talk about it, but to replace real, tedious work with it.

Our Paris (75010) office, with unlimited coffee, tea, snacks, and drinks.

Competitive salary, stock options, Alan health insurance, and Swile card.

Our hiring process

1. First call with our recruiter
2. Technical interview with the Hiring Manager
3. Technical & strategy case, presented to the Paid Acquisition Team and key stakeholders
4. References
5. Offer

What’s next?

Once we receive your application, we will thoroughly review your CV and cover letter and will return back to you with an update as soon as possible. We invite you to get to know more about us by visiting www.cozycozy.com and follow us on LinkedIn , Instagram, Tiktok and Facebook !