Senior CRM Project Manager - Personalized promotions & Wallet (F/M/X) - Permanent

Veepee; Saint-Denis; Sur place; EUR 60 000 - 80 000; Plein temps

Avantages offerts par ce poste

Variable bonus

Health insurance

Flexible work environment

Résumé du poste

Veepee, a pioneer in online flash sales, seeks a Senior CRM Project Manager in Saint-Denis, La Réunion. This role will drive promotional strategies and lead key initiatives like the Wallet & Promotional Products project across multiple markets.

The ideal candidate will possess 7–8 years in CRM or promotional marketing, with a proven track record in budget management. Excellent analytical skills and fluency in English are crucial for success in this dynamic, international e-commerce environment.

Qualifications

• 7–8 years of experience in CRM and promotional marketing, ideally in e-commerce.
• Proven ability to manage and optimize promotional budgets with ROI impact.
• Fluency in English; French is a plus.

Responsabilités

• Drive promotional strategy across European markets.
• Lead CRM workstream of the Wallet & Promotional Products project.
• Own budgeting and define promotional mechanics.

Connaissances

CRM expertise

Promotional marketing

Analytical skills

Cross-functional collaboration

Project management

Outils

Salesforce Marketing Cloud

Adobe Campaign

Description du poste

Pioneer of online flash sales since 2001 and key player in European e-commerce, Veepee collaborates with over 7,000 brands to offer highly discounted products available for a limited time. Operating across various sectors, including fashion, home, wine, travel or beauty, Veepee achieved a turnover of 3.3 billion euros incl. VAT in 2024 and employs 5,000 staff members across 10 countries.

As Senior CRM Project Manager for Personalized Promotions & Wallet reporting to the CRM Group Director, you will drive Veepee's promotional strategy across all six European markets and business scopes.

You own two interconnected mandates: 1/ Maximise the ROI of promotional marketing budget — covering all voucher and incentive mechanics across the full customer lifecycle, whether funded by Veepee or by brand partners.
2/ Lead the CRM workstream of the Wallet & Promotional Products project — Veepee's flagship 2026–2028 initiative to transform the “Mes Promos” space into a personalized, gamified promotional wallet.

You operate at the intersection of CRM strategy, product development and data. You influence without direct authority, acting as the bridge between the CRM team and other main stakeholders. You are accountable for defining your OKRs, owning your roadmap and delivering measurable impact on promotional performance.

Promotional Budget Strategy & ROI Optimisation

• Own the strategy and allocation of the voucher marketing budget across all lifecycle stages — acquisition, activation, engagement, reactivation.
• Define well‑framed problems linked to concrete business OKRs, based on evidence, and define functional features to answer these problems.
• Lead the execution with contributions from tech, data and operational teams.
• Define the right promotional mechanics for the right moment: welcome offers, cashback, brand‑funded vouchers, targeted incentives, win‑back promos.
• Build and maintain a promotional performance framework: track ROI by mechanic, by market, by lifecycle stage and by funding source (Veepee vs. brand partners).
• Identify optimisation levers and challenge the status quo — push toward more targeted, personalised and cost‑efficient promotional strategies.
• Work closely with our CRM Data Steward to leverage the Voucher Performance tracking tools and A/B test dashboard; design and run structured tests on promotional mechanics.

Wallet & Promotional Products — CRM Product Owner

• Act as the CRM lead on the Wallet & Promo Products project — Veepee's strategic initiative to reinvent the promotional experience for members.
• Translate CRM strategy and member insights into concrete product requirements for the Front/Growth PM team.
• Define and champion the gamification vision for the promotional wallet: mechanics, member journey, engagement loops.
• Contribute actively to the product roadmap: challenge priorities, validate UX directions, and ensure CRM objectives are embedded in every sprint.
• Coordinate with our Heads of CRM Engagement & Conversion and CRM Traffic & Recruitment to ensure promotional mechanics are consistently integrated into lifecycle journeys and traffic plans.
• Monitor the live rollout of product‑specific promotions (currently in test) and drive the scaling strategy across markets.

Cross‑functional Influence & Alignment

• Serve as the single point of contact for promotional topics within the CRM team and toward external stakeholders (Finance, Brand Partnerships, Product, Tech).
• Participate in CRM leadership discussions and contribute to the CRM team's collective roadmap — promotional levers are a shared enabler across all lifecycle strategies.
• Document everything: strategy, decisions, test results, roadmap contributions.

Qualifications

• 7–8 years of experience in CRM, promotional marketing, loyalty or incentive strategy — ideally in e-commerce or retail.
• Proven track record of managing and optimising a significant promotional or incentive budget with demonstrated ROI impact.
• Strong analytical profile: comfortable with performance data, A/B testing frameworks and KPI‑driven decision making.
• Experience working at the intersection of marketing and product: able to translate business needs into product requirements and engage credibly with PM and Tech teams.
• Excellent cross‑functional collaboration skills — you influence, align and drive without hierarchical authority.
• Structured thinker with strong project management discipline: you handle complexity, prioritise well and deliver on time.
• Fluent in English (working language). French is a strong plus.

Additional Qualifications

• Experience designing loyalty or gamification mechanics.
• Familiarity with CRM platforms (Salesforce Marketing Cloud, Adobe Campaign or equivalent).
• Experience in a B2B2C or marketplace environment.
• Knowledge of brand co‑funding / trade marketing mechanics.

Compensation & Benefits

• Variable bonus.
• Dynamic and creative environment within international teams.
• Variety of self‑education courses on our e‑learning platform.
• Participation in meetups and conferences locally and internationally.
• Flexible office with up to 2 days at home.
• Health insurance.

Interview Process

• HR interview.
• Manager interview.