Senior CRM Project Manager - Personalized promotions & Wallet (F/M/X) - Permanent

Veepee; L'Île-Saint-Denis; Hybrid; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Variable bonus

Flexible office with up to 2 days at home

Health insurance

Participation in meetups and conferences

Variety of self-education courses

Job summary

Veepee is looking for a Senior CRM Project Manager in L'Île-Saint-Denis, France. The successful candidate will drive the promotional strategy across multiple European markets and oversee Veepee's flagship initiative to enhance personalized promotions.

With 7-8 years of experience in CRM or promotional marketing, you will manage substantial budgets and utilize your strong analytical skills to ensure the success of marketing initiatives. The role requires excellent cross-functional collaboration skills and fluency in English, with French as a plus.

Qualifications

• 7-8 years of experience in CRM or promotional marketing, ideally in e-commerce.
• Proven track record in managing significant promotional budgets.
• Strong analytical skills with KPI-driven decision-making.

Responsibilities

• Maximise ROI of promotional marketing budget.
• Lead the CRM workstream for Wallet & Promotional Products project.
• Own marketing budget strategy across all lifecycle stages.

Skills

CRM experience

Promotional marketing

Analytical skills

Cross-functional collaboration

Project management

English fluency

Tools

Salesforce Marketing Cloud

Adobe Campaign

Job description

Role Overview

As Senior CRM Project Manager for Personalized Promotions & Wallet reporting to the CRM Group Director, you will drive Veepee's promotional strategy across all six European markets (France, Benelux, Germany, Spain, Italy & Switzerland) and business scopes (Flash Sales, Brandsplace, Clearance, Media, Le Club).

Pioneer of online flash sales since 2001 and key player in European e-commerce, Veepee collaborates with over 7,000 brands to offer highly discounted products available for a limited time. Operating across various sectors, including fashion, home, wine, travel or beauty, Veepee achieved a turnover of 3.3 billion euros incl. VAT in 2024 and employs 5,000 staff members across 10 countries.

Mandates

1. Maximise the ROI of promotional marketing budget — covering all voucher and incentive mechanics across the full customer lifecycle, whether funded by Veepee or by brand partners.
2. Lead the CRM workstream of the Wallet & Promotional Products project — Veepee's flagship 2026-2028 initiative to transform the “Mes Promos” space into a personalized, gamified promotional wallet.

Promotional Budget Strategy & ROI Optimisation

• Own the strategy and allocation of the voucher marketing budget across all lifecycle stages — acquisition, activation, engagement, reactivation
• Define well‑framed and scoped problems, linked to concrete business OKRs, based on evidence (expertise, data, feedback, etc.), and define functional features to answer these problems
• Lead the execution with contribution of tech, data and operational teams
• Define the right promotional mechanics for the right moment: welcome offers, cashback, brand‑funded vouchers, targeted incentives, win‑back promos
• Build and maintain a promotional performance framework: track ROI by mechanic, by market, by lifecycle stage, and by funding source (Veepee vs. brand partners)
• Identify optimisation levers and challenge the status quo — push toward more targeted, more personalised and more cost‑efficient promotional strategies
• Work closely with the CRM Data Steward to leverage the Voucher Performance tracking tools and A/B test dashboard; design and run structured tests on promotional mechanics

Wallet & Promotional Products — CRM Product Owner

• Act as the CRM lead on the Wallet & Promo Products project — Veepee's strategic initiative to reinvent the promotional experience for members
• Translate CRM strategy and member insights into concrete product requirements for the Front/Growth PM team
• Define and champion the gamification vision for the promotional wallet: mechanics, member journey, engagement loops
• Contribute actively to the product roadmap: challenge priorities, validate UX directions, and ensure CRM objectives are embedded in every sprint
• Coordinate with the Head of CRM Engagement & Conversion and the Head of CRM Traffic & Recruitment to ensure promotional mechanics are consistently integrated into lifecycle journeys and traffic plans
• Monitor the live rollout of product‑specific promotions (currently in test) and drive the scaling strategy across markets

Cross‑functional Influence & Alignment

• Serve as the single point of contact for promotional topics within the CRM team and toward external stakeholders (Finance, Brand Partnerships, Product, Tech)
• Participate in CRM leadership discussions and contribute to the CRM team's collective roadmap — promotional levers are a shared enabler across all lifecycle strategies
• Document everything: strategy, decisions, test results, roadmap contributions. Documentation is a deliverable, not an afterthought

Must Have Skills

• 7-8 years of experience in CRM, promotional marketing, loyalty or incentive strategy — ideally in e‑commerce or retail
• Proven track record of managing and optimising a significant promotional or incentive budget with demonstrated ROI impact
• Strong analytical profile: comfortable with performance data, A/B testing frameworks and KPI‑driven decision making
• Experience working at the intersection of marketing and product: able to translate business needs into product requirements and engage credibly with PM and Tech teams
• Excellent cross‑functional collaboration skills — you influence, align and drive without hierarchical authority
• Structured thinker with strong project management discipline: you handle complexity, prioritise well and deliver on time
• Fluent in English (working language). French is a strong plus

Nice to Have Skills

• Experience designing loyalty or gamification mechanics (even if called something else)
• Familiarity with CRM platforms (Salesforce Marketing Cloud, Adobe Campaign or equivalent)
• Experience in a B2B2C or marketplace environment
• Knowledge of brand co‑funding / trade marketing mechanics

Benefits

• Variable bonus
• Flexible Office with up to 2 days at home
• Health insurance
• Participation in meetups and conferences locally and internationally
• Dynamic and creative environment within international teams
• Variety of self‑education courses on our e‑learning platform