(Senior) Campaign Marketing Manager - Paris

Shippeo; Paris; On-site; EUR 65,000 - 95,000; Full time

Job summary

Shippeo is seeking an experienced Senior Campaign Manager to design, execute, and optimize full-funnel marketing campaigns that support brand awareness, demand generation, pipeline creation, and revenue impact.

You will partner with Sales, Product Marketing, and GTM teams to drive inbound demand, manage events, and coordinate cross-functional execution in a fast-paced, hybrid Paris or London environment.

Qualifications

• 5+ years in B2B campaign management, demand generation, or growth marketing.
• Experience planning and executing integrated, full-funnel campaigns across channels.
• Strong project management with multiple campaigns and stakeholders.
• Excellent written English for briefs, messaging, and communications.

Responsibilities

• Build and execute full-funnel campaign strategy across brand, demand, events, and product launches.
• Lead cross-functional initiatives with Sales, Product Marketing, and GTM teams.
• Own events and webinars from objectives to follow-up and measurement.
• Partner with GTM to turn product insights into targeted campaigns.
• Coordinate assets, timelines, and reporting with the Marketing Center of Excellence.
• Improve lead quality and accelerate conversion with sales enablement and playbooks.
• Measure and optimize performance across awareness, engagement, and revenue impact.

Skills

Campaign management (B2B)

Demand generation

Project management

English writing skills

Cross-functional collaboration

Job description

• Full-time
• Job Function: Campaigns Marketing
• Department: Marketing

Company Description

Founded in 2014, Shippeo is a leading European SaaS company transforming supply chain visibility. With a global presence and multicultural team of 27 nationalities operating across Europe, North America, and Asia, we offer real-time multimodal transportation visibility to top industry leaders across various sectors.

Our ambition is to become the world's leading supply chain data platform, using predictive AI, high-quality real-time data, and a robust partner network to enhance customer experience and operational excellence.

Campaign Management at Shippeo is responsible for designing, executing, and optimizing full-funnel marketing campaigns that support brand awareness, demand generation, pipeline creation, customer growth, and revenue impact.As a Senior Campaign Manager, you will plan and deliver integrated campaigns across a broad range of initiatives, including brand-building campaigns, performance marketing, events, product releases and customer expansion campaigns.This role will focus on three core areas: building long-term brand awareness to attract high-quality inbound demand, capturing immediate in-market demand through performance marketing, and developing targeted programs in close collaboration with Sales and GTM teams.

You will work closely with teams across Sales, Product Marketing, Customer Success, Marketing's Center of Excellence (CoE) team, Revenue Operations, and GTM teams to turn business priorities into clear, measurable, well-executed campaigns.

This is a hands-on role that also requires strategic thinking. You will be expected to manage multiple campaigns simultaneously, coordinate across functions, and bring structure and clarity to a fast-moving environment. You will also have real scope to shape how campaign marketing is built and scaled at Shippeo.

Location & Work Model

Location: Paris or London

Work Model: Hybrid (at least 2 days per week in-office)

Contract Type: Full-time

Function: Campaign Marketing

Key Responsibilities

• Build and execute full-funnel campaign strategy: Plan and deliver integrated campaigns across brand awareness, demand generation, demand capture, product releases, events, customer expansion, retention, and sales activation. You will turn business priorities into clear campaign plans with defined audiences, messaging, channels, timelines, deliverables, KPIs, owners, and reporting requirements. You will also take ownership of outcomes, not just tasks, and help improve campaign planning, prioritization, documentation, execution, and ways of working as the company grows.
• Drive brand awareness and demand generation: Create long-term campaigns that build awareness, strengthen Shippeo's market position, and attract high-quality inbound demand over time. You will also execute performance marketing tactics - including review sites, paid social, retargeting, and other high-intent channels - to capture buyers who are actively looking for solutions. You will ensure all demand generation activity, from brand-building to in-market capture, is efficient, measurable, and connected to funnel progression.
• Own and deliver events: Plan, manage, and execute event activity, including hosted events, webinars, roundtables, third-party conferences, executive experiences, and customer or prospect engagements. You will own the end-to-end event approach, including objectives, audience recruitment, sales briefing, logistics coordination, on-site or virtual delivery, follow-up, and performance measurement.
• Partner with Product Marketing to launch targeted campaigns: Work closely with Product Marketing to use insights on market segments, buyer profiles, positioning, messaging, competitive context, and product value to shape targeted and compelling campaigns. You will translate GTM strategy, product launches, and audience-specific GTM programs into effective campaign activity, partnering with Sales, Customer Success, and Account Management to support customer expansion initiatives.
• Lead cross-functional campaign execution: Serve as the project lead for campaign delivery, working with Marketing's Center of Excellence team. You will brief asset requirements, manage timelines, align stakeholders, coordinate internal and external resources, and ensure campaigns are delivered to a high standard.
• Enable Sales and improve lead conversion: Establish a strong feedback loop with SDRs, Account Executives, Account Managers, and Sales leaders to ensure inbound and campaign-generated leads are properly qualified, routed, contextualised, and followed up. You will provide campaign context, targeted lead lists, messaging, enablement materials, and follow-up guidance to improve conversion from engagement to opportunity.
• Measure, report, and optimize campaign performance: Work with the CoE and Revenue Operations to ensure campaigns are built on a strong foundation of data, systems, tracking, and attribution - including defining campaign setup requirements in CRM and marketing automation platforms. You will track performance across the full funnel, including awareness, engagement, conversion, MQLs, meetings, pipeline influence, opportunity quality, customer impact, and revenue contribution, and use these insights to assess channel effectiveness, review budget allocation, and make recommendations to optimize future activity.

Qualifications

• 5+ years' experience in B2B campaign management, demand generation, field marketing, customer marketing, growth marketing, or a similar role.
• Experience planning and executing integrated, full-funnel marketing campaigns across multiple channels.
• Strong project management skills, with the ability to manage multiple campaigns, stakeholders, budgets, deadlines, and priorities at the same time.
• Strong written English, with the ability to turn complex messages into clear campaign copy, briefs, sales messaging, and customer-facing communications.
• Commercial mindset, with an understanding of how campaigns support awareness, engagement, pipeline, revenue, customer growth, and retention.
• Proactive and hands-on, with the ability to bring ideas, solve problems, improve processes, and take ownership beyond a predefined list of tasks.

Preferred Qualifications (Nice-to-Haves)

• Experience in a high-growth B2B SaaS environment.

Additional Information

At Shippeo, you will join a fast-moving company that values ambition, care, delivery, and collaboration. We offer an environment where impact is encouraged, ideas are valued, and development is supported.

What sets us apart:

Meaningful work with real-world impact in global supply chains.

A diverse, inclusive, and international team.

A culture of transparency, feedback, and continuous learning.

Opportunities for growth, internal mobility, and professional development

Hybrid work model and flexible policies.

To learn more about our culture and people, visit our Careers section or explore team stories on our social platforms.

Recruitment Process

1. Preliminary Call: Conversation with a Talent Acquisition Manager

2. Hiring Manager Interview: Deep dive into your experience, team fit, and campaign marketing baseline

3. Practical Assessment: Case study to evaluate real-world campaign planning and problem-solving

4. Final Interview: Alignment meeting with leadership or cross-functional team members

Diversity and Inclusion

At Shippeo, we are committed to fostering a diverse and inclusive workplace. We value the perspectives, experiences, and contributions of individuals from all backgrounds. Our policies, practices, and company culture reflect this commitment to equal opportunity and mutual respect.

If you have specific needs or questions regarding disability inclusion, you may reach out to our dedicated Disability Advisor at [emailprotected] for support during the application process.

This position is published via the Shippeo global talent platform on behalf of Logward, a Shippeo group company. The hiring entity and legal employer of record for this role is Logward India Private Limited. All interviews, offer letters, and employment contracts will be executed directly through Logward India.

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