Senior Marketing Campaign Specialist(MJ003882)

Trip.com; Paris; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Trip.com Group in Paris is seeking a Senior Marketing Campaign Specialist to build and run integrated marketing campaigns across email, push, in-app, social, and paid channels. You’ll collaborate with CRM, product and regional teams to drive growth and loyalty.

The role emphasizes data-driven decision making, A/B testing, and local social media activation to strengthen brand presence in France. Fluency in French and a passion for travel are essential, with a dynamic, international environment.

Qualifications

• 3+ years in marketing campaign execution.
• Experience planning multi-channel campaigns from concept to analysis.
• Fluent French required for culturally relevant campaigns.
• Bachelor’s or Master’s degree in Marketing, Communications, or Business.
• Experience with CRM, email marketing and social media tools.

Responsabilités

• Plan, develop and execute integrated marketing, CRM and product marketing campaigns across channels.
• Develop local social media campaigns in collaboration with regional and global teams.
• Analyze customer data and campaign performance to optimize KPIs.
• Own the CRM campaign calendar for the French market and coordinate with regional teams.
• Collaborate with Product, Design and Marketing to align campaigns with launches and promotions.
• Provide regular performance reports to senior leadership.

Connaissances

Marketing campaigns

Analytics

CRM tools

Email marketing

Social media

Formation

Bachelor’s or Master’s in Marketing/Business/Communications

Outils

CRM tools

Email marketing platforms

Social media management tools

Description du poste

Senior Marketing Campaign Specialist(MJ003882)

Regular Paris International Business Marketing

Update 2026-08-25

Job Description

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have six Customer Service Centres for Trip.com , established in Japan, Korea, the UK, Thailand, Malaysia, and the Philippines, providing 24/7 customer service in 35 different languages.

We have more than 30,000 employees scattered across 50 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspires to deliver the perfect trip at the best price for every traveller.

Join Trip.com's France team and help shape the future of one of our fastest-growing European markets. Working across marketing, CRM, product and partnerships, you'll have the opportunity to build and deliver innovative campaigns that drive customer growth, engagement and loyalty. If you're passionate about travel, data-driven marketing and creating exceptional customer experiences, you'll thrive in our fast-paced, international environment while collaborating with teams across Europe and Asia.

In this Role, you’ll get to:

• Plan, develop and execute integrated marketing, CRM and product marketing campaigns (e.g., platform-wide, seasonal, destination-specific and lifecycle campaigns) across various channels, including email, push notifications, in-app messaging, social media, paid advertising and partner marketing, to drive customer acquisition, engagement, retention, repeat bookings and cross-selling opportunities.
• Develop and execute local social media campaigns in collaboration with regional and global teams, creating engaging content and activations that strengthen brand awareness, customer engagement and campaign performance across owned and paid channels.
• Analyze customer data, CRM performance, marketing performance and market trends to inform campaign strategy and ensure continuous improvement. Leverage A/B testing, attribution models, customer segmentation and performance metrics to optimize campaigns and achieve key performance indicators (KPIs).
• Own the CRM campaign calendar for the French market, working closely with regional CRM teams to plan, execute and optimise lifecycle communications aligned with commercial priorities, strategic partnerships and key trading moments.
• Partner with Product and regional teams to support product marketing initiatives, including the launch and adoption of new features, payment solutions, loyalty propositions and customer experiences. Translate product capabilities into compelling customer-facing campaigns and messaging.
• Work closely with design teams to ensure campaigns are on-brand, visually compelling and aligned with the customer journey. Provide feedback on creative briefs and collaborate on messaging strategies.
• Manage and track campaign budgets, ensuring efficient use of resources and maximizing ROI. Monitor spend across multiple channels and adjust strategies as needed to stay within budget.
• Provide regular campaign performance reports and actionable insights to senior leadership, highlighting key learnings and recommendations to optimise future initiatives.
• Work with various internal stakeholders, including Product, CRM, Design, regional marketing managers and business leaders, to align on campaign objectives, product launches, customer engagement strategies and delivery timelines.
• Stay informed on industry trends, competitor activities and emerging marketing technologies to ensure Trip.com stays ahead of the curve in campaign innovation and customer engagement.

What you'll Need to Succeed:

• 3+ years in marketing campaign execution, ideally within the travel or related industry.
• Experience planning and delivering integrated multi-channel campaigns from concept through execution and performance analysis.
• A creative thinker with attention to detail and the ability to thrive in dynamic environments.
• Proven ability to manage multiple campaigns, meet deadlines, and handle competing priorities effectively.
• Strong analytical mindset with experience interpreting campaign performance, customer behaviour and commercial data to drive continuous optimisation.
• Familiarity with CRM tools, email marketing platforms, and social media management tools.
• Excellent stakeholder management and communication skills, with the ability to collaborate effectively across local and international teams.
• Bachelor’s or Master’s degree in Marketing, Communication, Business, or a related field.
• Comfortable using AI-powered tools to improve productivity, content creation, campaign planning and marketing workflows.
• Native or fluent French is essential for developing culturally relevant campaigns and customer communications.
• A passion for travel and creating exceptional customer experiences, with curiosity to explore new marketing technologies, channels and ideas.

Why Trip.com Group

As a world leading company in travel industry, we provide a platform for our talent to unleash their power, make a global impact, and achieve a successful career. As an international team, we're dedicated to create a space where open communication and mutual respect is encouraged. At Trip.com Group, we are here to support you in and out of the workplace, enabling you to explore and embrace more possibilities and pursue a dream life.

What’s more?

• A fast-growing enviroment that offers strong potential for career growth and encourages bold ideas.
• We focus on cutting-edge technology to provide some of the best platforms and resources for you to do your best work.
• We encourage internal talent movement and provide global opportunities across functions, business units or regions for you to accelerate your career advancement.
• Thrive in a talented, supportive team with genuine, rigorous, and focused individuals who can inspire you from day one.
• Enjoy flexible working arrangement and various engagements outside of work that make your life at Trip.com Group Fulfilling.

Find out more job opportunities at https://careers.trip.com.