Senior B2B Marketing Manager

Bigblue; Paris; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Meal vouchers

Unlimited snacks at office

MacBook or equipment provided

Health insurance

Job summary

Bigblue is seeking a Senior B2B Marketing Manager to own content strategy, amplify the brand, and drive measurable growth across Europe. You will lead content across customer stories, newsletters, landing pages, and high‑impact video content, while managing paid and organic social to generate inbound demand.

You will collaborate with Sales, Product, and People to shape perception of Bigblue as a trusted logistics partner and compelling employer.

Qualifications

• 3+ years in B2B SaaS startup/scaleup or e‑commerce marketing.
• Portfolio of high‑quality content, copy, or video
• Experience with paid and organic social, newsletters, and campaign optimization
• Ability to link marketing activity to qualified leads, opportunities, and pipeline

Responsibilities

• Own Bigblue’s Content Strategy across storytelling and channels.
• Lead Social Media, paid and organic campaigns to drive inbound demand and brand awareness.
• Coordinate cross‑functional AMB initiatives to support demand capture.
• Develop and optimise landing pages with designers and product teams.
• Elevate employer brand in collaboration with People teams.
• Track results and optimise campaigns for ROI and impact

Skills

B2B marketing experience

End-to-end ownership

Content quality & storytelling

Channel experience

Commercial judgment & analytics

Prioritisation & project management

Collaboration & influence

Autonomy & experimentation

Communication (English & French)

Job description

E-commerce is booming — but independent brands still struggle to match the seamless logistics of giants like Amazon.

At Bigblue, we’re on a mission to change that.

We help brands by democratizing best-in-class operations: scaling faster while delivering a five-star customer experience.

Since 2018, we’ve built a tech-driven logistics platform powering 600+ brands — from fast-growing DTC players to global names like MUJI, Aigle, and Cabaïa. With 220+ employees across Paris, Madrid, Berlin and London, our proprietary WMS (Warehouse Management System) Atlas, and a network of 10 warehouses across Europe, we’re solving logistics challenges that others haven’t dared to tackle — making fulfillment faster, smarter, and greener.

Backed by $20+M in funding and trusted by the next generation of e-commerce leaders, we’re scaling rapidly — from 24 million orders in 2025 toward ambitious enterprise expansion. The journey ahead is bold, and we’re looking for the right partner to help us lead the way.

We’re looking for a Senior B2B Marketing Manager to own our content strategy, amplify our brand, and drive measurable growth.

If you have high standards and are passionate about storytelling, video, and building a strong brand, you’ll thrive here.

What marketing means for Bigblue

At Bigblue, marketing is a cross‑functional team with clear, measurable objectives that directly support our business priorities. We believe in authentic storytelling, customer‑centric content, and experimentation across channels.

Our team works closely with Sales, Product, and People to shape how merchants and talent perceive Bigblue—making logistics not just seamless, but inspiring.

You’ll report to the Marketing Team Lead.

Marketing at Bigblue serves five core purposes:

1. Generate and capture demand to achieve ambitious targets for new inbound Annual Recurring Revenue (ARR).

2. Position Bigblue as the essential go‑to logistics partner for European brands. We use thought leadership, customer stories, and impactful branding to make Bigblue the top choice for ambitious brands.

3. Support the sales team by providing resources, content, and tools that help advance and close deals—ensuring our commercial teams are equipped to win in a competitive market.

4. Bring in referrals by building a brand and customer experience that merchants and partners are proud to recommend, amplifying our reach through word‑of‑mouth and advocacy.

5. Attract top talent by showcasing our culture, mission, and impact—ensuring Bigblue is recognised as a destination employer for those who want to shape the future of commerce.

In this role you will:

• Own Bigblue’s Content Strategy: Develop and execute a content roadmap spanning customer stories, newsletters, landing pages, and high-impact video content.
• Lead Social Media: Manage and grow Bigblue’s presence on both paid and organic channels, creating engaging campaigns that drive inbound demand and brand awareness.
• Project Manage AMB Initiatives: Coordinate cross‑functional projects to support Account‑Based Marketing (AMB) and demand capture for merchants ready to switch logistics.
• Landing Page Development: Collaborate with designers and product teams to create and optimise landing pages that convert high‑intent prospects.
• Employer Brand: Partner with People teams to elevate Bigblue’s employer brand to attract top talent.
• Performance & Analytics: track results, and optimise content and campaigns for maximum impact and ROI.

What Success Looks Like

• A steady pipeline of inbound leads from content and social channels.
• High engagement rates on videos and social campaigns.
• Bigblue is recognised for its thought leadership and strong employer brand in the logistics and commerce space.
• Efficient project delivery for AMB and cross‑team marketing initiatives.

Requirements - must‑haves

• B2B marketing experience: At least 3 years of hands‑on experience in a B2B SaaS startup or scaleup, or in e‑commerce marketing.
• End‑to‑end ownership: A proven track record of owning a marketing channel or initiative—from strategy and prioritisation and budgeting to hands‑on execution and measurable results.
• Content quality & storytelling: A portfolio of high‑quality content, copy, or video projects that demonstrates strong storytelling and measurable impact.
• Channel experience: Hands‑on experience with paid and organic social, newsletter strategy, and campaign optimisation.
• Commercial judgment & analytics: Ability to connect marketing activity to qualified leads, opportunities, and pipeline. Comfortable using analytics tools to measure performance and make decisions.
• Prioritisation & project management: Ability to balance priorities, manage resources, and deliver cross‑functional projects on tight timelines.
• Collaboration & influence: Strong stakeholder management skills, with the ability to align teams around marketing priorities without relying on formal authority.
• Autonomy, creativity & experimentation: Comfortable turning an unclear challenge into a focused plan, testing new ideas, and learning quickly. Able to build repeatable workflows and use AI or automation where relevant to increase impact.
• Communication: Excellent written and verbal communication skills in English and French. English is our shared working language; Spanish or German are a plus but not mandatory.

Why join Bigbleu

• High impact role: Be at the center of our growth journey and help shape the team that will power Bigblue’s future.
• Founders‑led company with an innovative, caring culture.
• Fast‑growing scale‑up: Join a well‑funded, early‑stage company where your work will have immediate and visible results.
• International environment: Work across Paris, Madrid, London, and our European warehouse network.
• Brand‑new offices in the heart of Paris’ 9th arrondissement (biggest tech hub).
• 10€ meal voucher per worked day (55% paid by Bigblue) + unlimited free snacks at the office.
• MacBook or any setup you need — your choice of equipment to do your best work.
• 100% health insurance coverage with Benefiz.

Regardless of sex, gender identity, sexual orientation, race, color, religion, origin, disability, age… At Bigblue, we create equal opportunities for all and make our culture as inclusive as possible. Because we believe that challenging assumptions and embracing diversity in experiences and backgrounds is what makes us stronger.