Global B2B SaaS Marketing Manager

BigBlue; Paris; Hybrid; EUR 45,000 - 70,000; Full time

Benefits offered by this job

€10 meal voucher per day

Unlimited free snacks

ClassPass membership

100% health insurance coverage

Flexible equipment options

Job summary

BigBlue is seeking a data-driven Marketing Manager to lead content strategy and amplify brand presence in the e-commerce logistics industry. The successful candidate will develop engaging campaigns, optimize social media, and work closely with cross-functional teams to achieve growth targets. Ideal for those with a passion for storytelling and measurable impact, this role is located in Paris with opportunities to influence BigBlue’s positioning in the market.

Qualifications

• 3+ years in B2B SaaS startup or e-commerce marketing.
• Proven portfolio of content-driven projects.
• Strong project management skills to lead teams.

Responsibilities

• Own and execute Bigblue's content strategy.
• Manage and grow social media presence.
• Coordinate cross-functional marketing projects.
• Optimize landing pages for conversion.
• Partner with teams to enhance employer brand.

Skills

Content strategy

Project management

Social media management

Analytics tools

Video production

Bilingual (English and French)

Job description

💼What your missions will be:

• Own Bigblue’s Content Strategy:Develop and execute a content roadmap spanning customer stories, newsletters, landing pages, and high-impact video content.
• Lead Social Media: Manage and grow Bigblue’s presence on both paid and organic channels, creating engaging campaigns that drive inbound product demand and brand awareness.
• Project Manage AMB Initiatives:Coordinate cross-functional projects to support Account-Based Marketing (AMB) and demand capture for merchants ready to switch logistics.
• Landing Page Development:Collaborate with designers and product teams to create and optimise landing pages that convert high-intent prospects.
• Employer Brand:Partner with People teams to elevate Bigblue’s employer brand to attract top talent.
• Performance & Analytics:track results, and optimise content and campaigns for maximum impact and ROI.

📦What Success Looks Like:

• A steady pipeline of inbound leads from content and social channels.
• High engagement rates on video and social campaigns.
• Bigblue is recognised for its thought leadership and strong employer brand in the logistics and e-commerce space.
• Efficient project delivery for AMB and cross-team marketing initiatives.

👨🎤You will succeed in this role if you have::

• B2B marketing experience: At least 3 years of hands-on B2B marketing experience in a startup or scaleup.
• End-to-end ownership: A proven track record of owning a marketing channel or initiative—from strategy and prioritisation to hands-on execution and measurable results.
• Content quality & storytelling: A portfolio of high-quality content, copy, or video projects that demonstrates strong storytelling and measurable impact.
• Channel experience: Hands-on experience with paid and organic social, newsletter strategy, and campaign optimisation.
• Commercial judgment: Ability to connect marketing decisions to business outcomes, including qualified leads, opportunities, and pipeline—not just engagement or content output.
• Strategic prioritisation: Ability to make clear trade-offs across audiences, markets, channels, and budgets, adapting your approach rather than simply repeating past playbooks.
• Scalable ways of working: Experience building repeatable campaigns, distribution processes, or workflows, using AI and automation where relevant to increase impact.
• Cross-functional influence: Ability to align Sales, Product, Design, and senior stakeholders around marketing priorities, without relying on formal authority.
• Autonomy in ambiguity: Comfortable turning an unclear challenge into a focused plan, testing assumptions, and taking accountability for the outcome.
• Communication: Excellent written and verbal communication skills in English and French. English is our shared working language.

🎖️Nice to haves:

• Commerce Fulfilment Knowledge: Working knowledge and understanding of e-commerce fulfilment processes
• Know another language: Spanish, German or Italian are a plus