Remote Wearables Marketing Lead

Datacontroller Toogeza Ltd.; France; Remote; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Remote work

Competitive compensation + performance

Paid sick leave (5 days)

Paid vacation (20 days/year after prob

Flexible schedule

Professional growth

Job summary

toogeza is seeking a Wearables Marketing Expert to own the go-to-market for Ultiself's wearables direction. You will define strategy, launch campaigns, write briefs, and negotiate with partners while working directly with the CEO and marketing team.

You will lead acquisition across Meta, TikTok, YouTube, and influencer partnerships, translating wearable data into compelling marketing messages and driving growth metrics in a fast-paced environment.

Qualifications

• 2+ years in consumer tech marketing, growth or product marketing.
• 1+ years working with wearables, connected devices or health-tech apps.
• Proven experience launching a consumer hardware / wearable product end-to-end.
• Good understanding of wearables ecosystem and health metrics (sleep, HRV, recovery, activity).
• Hands-on performance marketing knowledge across Meta, TikTok, Google/YouTube; CAC, LTV, ROAS, subscription funnels.

Responsibilities

• Build and execute the go-to-market strategy for the wearables project: audience, positioning, messaging, pricing input and launch plan.
• Define how wearable data translates into user value and marketing messages.
• Launch and scale acquisition for wearable owners across paid social, YouTube, creators, podcasts and communities.
• Develop partnerships and co-marketing with wearable brands and platforms; enable listings and bundles.
• Own the launch of the Ultiself wearable: pre-orders, waitlist, D2C and marketplace channels (Shopify, Amazon).
• Collaborate with Product Owner on onboarding wearables users, device-connection rate and retention features.
• Conduct market and competitor research; share regular insights with the team.
• Set and track KPIs: CAC, device-connection rate, conversion to subscription, retention, partner-driven installs and revenue.

Skills

Wearables marketing

Growth marketing

Product marketing

Data-driven

Fluent English

Tools

Meta Ads

TikTok Ads

Google/YouTube Ads

Job description

toogeza is seeking a Wearables Marketing Expert to own the go-to-market for Ultiself's wearables direction. You will define strategy, launch campaigns, write briefs, and negotiate with partners while working directly with the CEO and marketing team.

You will lead acquisition across Meta, TikTok, YouTube, and influencer partnerships, translating wearable data into compelling marketing messages and driving growth metrics in a fast-paced environment.