Creative Strategist

Gtm Week; Paris; Hybrid; EUR 55,000 - 90,000; Full time

Job summary

TechTree is building a world-class Health & Fitness app studio and is seeking a Creative Strategist to turn fitness coaches into powerful growth engines. You will craft their marketing strategy, define voice, and create content that builds trust and drives app adoption, working at the intersection of storytelling and creator strategy.

You’ll collaborate with coaches to shape positioning, messaging, and content across social platforms, turning expertise into compelling narratives and accelerating

Qualifications

• 3-6+ years of experience in social media marketing, creator marketing, or content strategy.
• Experience working with creators, influencers, or coaches.
• Strong understanding of Instagram, TikTok and short-form video.
• Strong storytelling and copywriting skills.
• Ability to translate expertise into simple, engaging content.
• Nice to have: Experience in fitness or wellness.
• Founding team member: Help shape not just the products, but the culture and standards from day one.
• Own your work: Real ownership, from strategy to pixels, with a huge impact on what users feel and see.

Responsibilities

• Build winning coach marketing strategies: Work directly with coaches to define their positioning, messaging, and content strategy, helping them develop a clear and authentic voice that turns expertise into compelling narratives.
• Create high-performing social content: Produce organic and paid content across Instagram, TikTok and YouTube, developing scroll-stopping concepts and storylines that drive engagement and app trials.
• Turn coaches into growth engines: Optimise content for engagement, conversion, and app installs, continuously refining messaging and formats based on performance data.
• Stay ahead of the curve: Identify emerging content trends, formats, and narratives that make coaches stand out and build strong, lasting connections with their audiences.

Skills

Social media marketing

Creator marketing

Content strategy

Job description

A Paris-based venture founded by serial entrepreneurs with a proven track record. €5M in pre-seed funding raised to build a world-class team and launch a portfolio of high-retention wellness apps with one goal: becoming the #1 global app studio for Health & Fitness.

The model is creator-led: partnerships with trusted experts, influencers, trainers, athletes, and sports clubs who have real connection with their communities. They bring the audience - the company takes care of everything else: product, tech, growth, and monetisation.

The team thinks like athletes: bold goals, precise execution, continuous improvement. They value simplicity (even in complex systems), boldness (to challenge the status quo), craft (to create delightful user experiences) and resilience (to learn fast and grow stronger).

The role

As Creative Strategist, you will turn fitness coaches into powerful growth engines.

You'll work directly with the company's coaches to build their marketing strategy, define their voice, and create content that builds trust and drives app adoption. The role sits at the intersection of storytelling, performance marketing, and creator strategy.

Your mission is simple: help coaches grow their audiences and convert them into engaged app users.

What you'll do

Build winning coach marketing strategies: Work directly with coaches to define their positioning, messaging, and content strategy, helping them develop a clear and authentic voice that turns expertise into compelling narratives.

Create high-performing social content: Produce organic and paid content across Instagram, TikTok and YouTube, developing scroll-stopping concepts and storylines that drive engagement and app trials.

Turn coaches into growth engines: Optimise content for engagement, conversion, and app installs, continuously refining messaging and formats based on performance data.

Stay ahead of the curve: Identify emerging content trends, formats, and narratives that make coaches stand out and build strong, lasting connections with their audiences.

What you bring

3-6+ years of experience in social media marketing, creator marketing, or content strategy

Experience working with creators, influencers, or coaches

Strong understanding of Instagram, TikTok and short-form video

Strong storytelling and copywriting skills

Ability to translate expertise into simple, engaging content

Nice to have:

Experience in fitness or wellness

Founding team member: Help shape not just the products, but the culture and standards from day one.

Own your work: Real ownership, from strategy to pixels, with a huge impact on what users feel and see.

Booming space: The global Health & Fitness app market is exploding - and the company is just getting started.

Passionate people: Join a talented, ambitious team driven by real purpose.

Grow fast: Learn fast, ship fast, and grow into leadership as the company scales.

Strong pay and serious equity: Competitive cash combined with high-impact equity, so you truly share in the success.

Logistics

Location: remote but travels to Paris on a monthly basis are required.