Remote Marketing Analytics Lead: Growth & Attribution

Jobgether; France; À distance; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Remote work arrangement

Flexible hours

Growth opportunities

Hands-on analytics ownership

Résumé du poste

Jobgether is seeking a hands-on analytics professional to connect marketing performance, product behavior, and customer retention data. You will own reporting and tracking across acquisition channels and help ensure decisions rely on accurate information across the customer journey.

You will work with GTM, GA4, Mixpanel, BigQuery, and marketing platforms to investigate discrepancies, improve data quality, and enable data-driven growth.

Qualifications

• 3+ years of professional experience in marketing analytics, product analytics, data analytics, or a related field.
• Strong hands-on experience with Mixpanel, GA4, or comparable analytics platforms.
• Experience analyzing funnels, events, user behavior, conversion rates, and customer journeys.
• Strong practical experience with Google Tag Manager, including event setup and debugging.
• Experience with web and server-side tracking implementations.
• Hands-on experience with Meta and Google pixels and Conversion APIs.
• Experience integrating analytics and marketing platforms.
• Strong understanding of attribution across paid media platforms and internal data sources.
• Strong SQL skills for querying and analyzing data.
• Strong proficiency with Google Sheets and/or Microsoft Excel.

Responsabilités

• Own marketing and product analytics, tracking, and reporting across acquisition channels.
• Analyze performance throughout the customer journey, from acquisition and funnel conversion through subscription performance, retention, and lifetime value.
• Track and analyze key metrics including CAC, ROAS, conversion rate, LTV, cohorts, rebills, cancellations, refunds, and churn.
• Identify performance trends, changes, anomalies, and opportunities for improvement.
• Translate complex datasets into clear reports and actionable insights for marketing, product, and business teams.
• Analyze user behavior and acquisition funnels to identify conversion opportunities.
• Evaluate A/B tests across landing pages, pricing structures, and customer journeys.
• Assess experiment results and communicate findings to relevant stakeholders.
• Monitor attribution across Meta, Google, internal data sources, and other acquisition platforms.
• Investigate discrepancies between marketing platforms and internal reporting systems.
• Improve attribution consistency and help ensure business teams rely on appropriate data for decision-making.
• Set up, maintain, and troubleshoot tracking through Google Tag Manager.
• Configure and manage Meta and Google pixels, Conversion APIs, and related marketing integrations.
• Support both client-side and server-side event tracking.
• Implement and troubleshoot event deduplication processes.
• Maintain integrations between analytics and marketing platforms.
• Proactively monitor data quality and consistency across reporting systems.
• Investigate and resolve tracking and data discrepancies before they affect business decisions.
• Work with large marketing and customer datasets to identify meaningful patterns and business opportunities.
• Continuously improve analytics, reporting, and tracking processes as the business and acquisition channels evolve.

Connaissances

SQL queries

Data analysis

Problem solving

Attention to detail

Communication

Outils

Mixpanel

GA4

BigQuery

Google Tag Manager

Looker Studio

Description du poste

Jobgether is seeking a hands-on analytics professional to connect marketing performance, product behavior, and customer retention data. You will own reporting and tracking across acquisition channels and help ensure decisions rely on accurate information across the customer journey.

You will work with GTM, GA4, Mixpanel, BigQuery, and marketing platforms to investigate discrepancies, improve data quality, and enable data-driven growth.