Product Marketing Manager W/M/NB

Million Victories; Lyon; Hybrid; EUR 45,000 - 55,000; Full time

Benefits offered by this job

Lunch card

Sports equipment

Training & conferences

Team meals (quarterly/monthly) and a X

Christmas gift card

Shareholder opportunity

Job summary

Million Victories is seeking a Product Marketing Manager to drive Million Lords’ growth across app stores and partner ecosystems. You will own the ASO roadmap, align internal creatives with external partners, and boost store visibility and conversion.

You’ll lead cross‑functional initiatives from the webshop to new projects, manage relationships with Apple, Google and other platforms, and scale the Content Creator program with the Community Management team to expand reach and impact.

Qualifications

• Strong experience with digital platforms such as Apple and Google.
• Solid knowledge of ASO.
• Experience in partnership management and business development.
• Experience in managing cross-functional projects.
• Ability to analyze KPIs and turn performance data into actionable insights.
• Good understanding of User Acquisition.
• Strong business-driven, strategic, and analytical mindset.
• Excellent communication and stakeholder management skills.
• Ability to manage and prioritize multiple initiatives simultaneously.
• Hybrid work: 3 days remote per week for Lyon-based employees.
• Flexible working hours with the option of a 4.5-day week.
• Opportunity to become a shareholder of the company.

Responsibilities

• Define and drive the ASO roadmap, bringing together internal creative teams and external partners to boost store visibility and conversion.
• Lead cross-functional digital initiatives, from our webshop and website evolution to new projects designed to improve player experience and business performance.
• Own strategic relationships with Apple, Google, and other key platforms to unlock featuring, visibility, and commercial opportunities.
• Build and scale the Content Creator program alongside the Community Management team, growing a strong network of creators and Million Lords ambassadors.
• Explore and turn new growth opportunities into action, across new platforms, markets, partnerships, sponsorships, and brand initiatives.

Skills

ASO

Platform partnerships

Cross-functional projects

KPIs & analytics

User Acquisition

Communication & stakeholders

Strategic mindset

Prioritization

Job description

At Million Victories, we aim to bring the powerful emotions of Massively Multiplayer Online (MMO) games to millions of players: the thrill of epic battles, the pride of shared progress, the strength of a united community!

To achieve this, we are redefining the genre: we create unique, innovative, and accessible MMO games for mobile.

Since the launch of our first game, Million Lords, a real-time strategy MMO, we’ve seen steady and solid growth. Backed by the successful completion of a nearly $40 million funding round, including both primary and secondary investments, and supported by a team of 35 professionals, we are accelerating our growth to take our game to the next level.

Our culture: we believe it’s possible to pursue excellence within a culture of kindness.

At Million Victories, performance grows from trust, autonomy, and the richness of diverse backgrounds and perspectives.

• Having your initiatives recognized and valued
• Enjoying real autonomy in how you organize your work
• Joining a welcoming, supportive, and committed team

Curious to see more? Take a peek behind the scenes on our Instagram!

Your Mission:

You’ll play a key role in driving Million Lords’ growth and visibility. You’ll identify and develop new opportunities, lead strategic marketing initiatives, and build key partnerships to expand the game’s reach and deliver tangible business impact.

As a Product Marketing Manager, you will take ownership of high-impact initiatives shaping Million Lords’ visibility and growth:

• Define and drive the ASO roadmap, bringing together internal creative teams and external partners to boost store visibility and conversion;
• Lead cross-functional digital initiatives, from our webshop and website evolution to new projects designed to improve player experience and business performance;
• Own strategic relationships with Apple, Google, and other key platforms to unlock featuring, visibility, and commercial opportunities;
• Build and scale the Content Creator program alongside the Community Management team, growing a strong network of creators and Million Lords ambassadors;
• Explore and turn new growth opportunities into action, across new platforms, markets, partnerships, sponsorships, and brand initiatives.

Profile required

• Strong experience with digital platforms such as Apple and Google;
• Solid knowledge of App Store Optimization (ASO);
• Experience in partnership management and business development;
• Experience in managing cross-functional projects;
• Ability to analyze KPIs and turn performance data into actionable insights;
• Good understanding of User Acquisition;
• Strong business-driven, strategic, and analytical mindset;
• Excellent communication and stakeholder management skills;
• Ability to manage and prioritize multiple initiatives simultaneously.
• Hybrid work: 3 days remote per week for Lyon-based employees.
• Flexible working hours with the option of a 4.5-day week
• Opportunity to become a shareholder of the company

And of course:

• Lunch card: €8/day, 50% covered by the company
• Access to sports equipment in the office
• Training & conferences supported to help you grow
• Quarterly/Monthly team lunches and a Christmas gift card
• and more!

Recruitment Process

• Initial interview with Isabelle, our Talent Manager Acquisition , to understand your background and walk you through the process
• Interview with Ludovic our Marketing Manager, to align on expectations and vision
• Case study to assess your problem-solving and strategic thinking
• Final interview with Charles our CMO & Benoît our CEO

Additional Information

Contract: Full-time, based in Lyon, Paris, or remotely
Start date: As soon as possible
Salary: €45,000 – €55,000 per year, depending on experience and skills