Product Marketing Manager

Gameloft; Paris; Hybrid; EUR 50,000 - 70,000; Full time

Job summary

A leading gaming company in Paris is seeking a Product Marketing Manager to shape the marketing strategy for new and live game titles. This role involves defining marketing positioning, managing collaborations with various marketing teams, and analyzing industry trends. The ideal candidate will need strong communication and analytical skills as well as experience in product marketing. Join us to contribute to the success of beloved game franchises and innovative experiences.

Qualifications

• Experience in product marketing, especially in the gaming industry.
• Ability to define marketing positioning and execute launch plans.
• Strong analytical skills to monitor industry trends and game performance.

Responsibilities

• Define marketing positioning and execute launch plans for new games.
• Manage store publishing and collaborate with marketing teams.
• Coordinate marketing campaigns for live games.

Skills

Market analysis

Collaboration with marketing teams

Strong relationships with licensors

Data analysis

Campaign management

Job description

If you’re looking for an exciting challenge opportunity and want to work with a group of bold and talented people, don’t hesitate and join us in Paris (HQ)!

As a Product Marketing Manager, you will have a pivotal role in bridging the game development team and our wider marketing organization. You will be instrumental in shaping the go-to-market strategy for both exciting new game titles and our portfolio of live games. This is a unique opportunity to contribute to the success of beloved franchises and new experiences.

What it means on a daily basis

Define compelling marketing positioning and execute comprehensive launch plans for new games, including market analysis, USPs, target audience insights, pre-order, launch day, and ongoing live marketing strategies.

Manage store publishing, collaborate with marketing teams (Community, PR, UA, Influencers, ASO), and cultivate strong relationships with licensors to ensure cohesive campaigns and synergetic opportunities.

Live Game Marketing & Roadmap

• Identify key moments for live game activations, conceptualize and present innovative marketing campaigns, coordinate marketing experts to execute the annual roadmap, and maintain strong licensor relationships for asset validation and collaboration.
• Develop and manage the discount calendar across all platforms, set discount rates, leverage promotional tools, conduct A/B testing, and monitor sales performance to recommend optimizations.
• Monitor industry trends in gaming and marketing, and analyze data to extract key insights for the game development team.

Who would you be working with

You will collaborate closely with the Product Marketing Lead and cross-functional teams such as Influence, Paris studio, Insights, Finance...

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