Performance Marketing Manager Apps & Games - Remote

Admiral Media - Digital Marketing & Growth; Paris; Remote; EUR 42,000 - 66,000; Full time

Benefits offered by this job

Fully remote

Job summary

Admiral Media is a fast growing, award-winning creative performance marketing agency. We are seeking an experienced app marketer with Apps & Gaming experience to run and scale international campaigns. This role is fully remote and we hire globally.

You will ideate, manage and optimize digital campaigns across multiple display channels, focusing on CPA and ROAS. Strong analytical skills and experience with data visualization are essential to drive smarter decisions.

Qualifications

• Minimum 2 years in app marketing.
• Understanding of MMPs and SKAdNetwork setups.
• Strong analytical mindset with ability to build dashboards and insights.

Responsibilities

• Ideate, create and manage digital marketing campaigns on display channels (TikTok, Snap, Facebook, Pinterest, Twitter, etc).
• Manage international app marketing campaigns.
• Aim for CPA and ROAS targets and present results clearly.
• Develop dashboards and reports in Excel or BI tools to scale performance.
• Brief creative teams on paid social and display requirements.

Skills

App marketing

MMPs & SKAdNetwork

Performance metrics

Fluent English

Tools

Tableau

Looker

Data Studio

BigQuery

Job description

Admiral Media is a fast growing & award winning creative performance marketing agency.

We are looking for an experienced app marketer with Apps & Gaming experience to run & scale our clients International marketing campaigns. This role is fully remote and we hire globally.

What you will be doing

• Ideate, create and manage digital marketing campaigns on various display marketing channels (TikTok, Snap, Facebook, Pinterest, Twitter, etc)
• Manage international app marketing campaigns
• Achieve the business goals of our clients (usually CPA & ROAS)
• Put your results in a presentable format & use advanced calculations in Excel if needed
• Identify correlations between the numbers and draw conclusions on the next steps to win more (paying) users for our clients' apps
• Work with CSV files & large Excel reports
• Brief the creative team on your needs to succeed on paid social or display
• Leverage automation features on every digital marketing channel
• Scale our clients success, we only grow if our clients grow.
• Test and deliver reports on newest ad products (alpha & beta tests) to ensure we are on the forefront of digital advertising
• Ideally you also review clients app and suggest improvements on ASO, Onboarding or Monetisation

What you bring

• Min 2 Years app marketing experience
• You know how to explain and set up MMPs & SKAdnetwork
• You have fun with numbers (you understand the fundamental metrics of performance marketing, eg. CPM, CPA, ROAS)
• You may know how to create dashboards on Tableau, Looker, Data Studio or similar tools using GBQ
• Living in the world of apps: you consume Facebook, Instagram, Snap, TikTok or other apps daily and understand how advertising works.
• Fluent in English! Other languages are plus of course
• Awesome Powerpoint / Presentation skills
• You master the details (your work must be super accurate, structured and precise)
• Extremely analytical & high attention to detail
• Motivation to learn & grow your skillset