Panel & Consumer Recruitment Strategy Lead

SAM Sensory and Consumer Research; Aix-en-Provence; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

SAM Sensory and Consumer Research France is seeking a Consumer Recruitment & Panel Strategy Manager to lead the strategy that connects our research teams with the right consumers, ensuring high‑quality insights and sustained panel growth. This is a highly visible role combining strategic thinking, operational excellence, and stakeholder management.

You will define and execute SAM France's recruitment and panel development plan, balance traditional and digital methods, and partner with project

Qualifications

• 5+ years of experience in consumer recruitment, sensory research, market research, or related discipline.
• Experience with FMCG, consumer insights, sensory science, or research agencies.
• Experience managing external recruitment partners.
• Leadership or team management experience is a plus.
• Bachelor's degree in Marketing, Business, Scientific Studies, Psychology, Sociology, or a related field.
• Advanced qualifications are an advantage.

Responsabilités

• Define and drive SAM's consumer recruitment strategy across France.
• Develop and implement long-term initiatives to grow, diversify, and strengthen consumer databases and panels.
• Anticipate future recruitment needs and identify opportunities to expand access to relevant consumer target groups.
• Act as the internal subject matter expert for recruitment strategy and panel management.
• Provide strong leadership and strategic direction to recruitment teams across SAM's French facilities.
• Design tailored recruitment plans for standard, specific, and hard-to-reach target populations.
• Oversee recruitment activities for consumer research projects.
• Ensure recruitment quality, participant engagement, and compliance with study requirements.
• Manage recruitment budgets, quotations, and cost forecasts.
• Identify and develop innovative recruitment channels and consumer sourcing solutions.
• Leverage digital marketing tools, social media platforms, and emerging technologies.
• Collaborate with internal IT teams to improve recruitment tools, databases, and processes.
• Stay ahead of industry trends and new acquisition methodologies.
• Build partnerships with internal researchers, project managers, and field teams.
• Manage external recruitment partners and ensure delivery against quality, timing, and budget.
• Influence stakeholders by providing expert recommendations.
• Collaborate with SAM's Recruitment Managers to share learnings.
• Define, monitor, and report recruitment KPIs.
• Track panel health, recruitment efficiency, and database growth.
• Drive continuous improvement initiatives to increase productivity and quality.

Connaissances

Consumer recruitment

Panel management

Sensory research

Market research

Database marketing

Leadership

Budget management

Bilingual (French/English)

Formation

Bachelor's degree in Marketing, Business or related field

Advanced qualifications

Description du poste

SAM Sensory and Consumer Research France is seeking a Consumer Recruitment & Panel Strategy Manager to lead the strategy that connects our research teams with the right consumers, ensuring high‑quality insights and sustained panel growth. This is a highly visible role combining strategic thinking, operational excellence, and stakeholder management.

You will define and execute SAM France's recruitment and panel development plan, balance traditional and digital methods, and partner with project