Paid Acquisition Apprentice (Alternance) - 12 months - Paris

HomeExchange; Paris; Hybrid; EUR 13,000 - 20,000; Part time

Benefits offered by this job

Budget ownership

International exposure

Hybrid work in Paris

Friendly team

Job summary

HomeExchange in Paris is seeking a driven Master's student for a paid acquisition internship. You will support Google Ads and YouTube campaigns, help optimize creative tests, and learn how to drive growth across multiple markets with real budgets.

You will work with a cross‑functional team, gain hands‑on experience in reporting, analytics, and creative strategy, and develop skills in GA4, GTM, and Looker Studio while contributing to sustainable travel initiatives.

Qualifications

• Pursuing a Master’s degree in marketing, digital, growth or business.
• First experience (internship or alternance) in paid acquisition preferred.
• Comfort with numbers and Excel/Google Sheets.
• Fluent in English and French; interest in travel and sustainable tourism.
• Bonus: Google Ads / Meta certifications, GA4 / GTM knowledge.

Responsibilities

• Launch and optimise campaigns across key markets on Google Ads and YouTube.
• Assist with acquisition creatives, test framework, and learnings library.
• Maintain performance dashboards and contribute to forecasts.

Skills

Numerical skills

Excel/Google Sheets

Creative sense

Campaign optimization

Organised and proactive

English & French communication

Education

Master's degree in marketing/digital

Tools

GA4 / GTM

Looker Studio

Google Ads

Meta Ads

Job description

Welcome to the #1 home exchange community in the world

At HomeExchange, we envision a new mode of travel: through home exchanges.

Our company runs today the world's largest home exchange community, with 310k members in 177 countries. Thanks to an innovative system, the platform offers a flexible and secure service, so that the members live an authentic experience based on trust and hospitality. Our way of life is shared by the worldwide HomeExchange community. It is in keeping this vision that we take on new initiatives every day to design unforgettable experiences for our members.

We find that respect, freedom, and kindness go hand-in-hand with ambition, innovation, and confidence. If you see yourself also manifesting these notions, searching for authentic experiences and exhibiting a concern about the preservation of our planet we invite you to join us. Let's build the future of travel together!

You'll join the Acquisition team to help grow our member base across Google Ads, YouTube and paid social. You will take ownership of our creative testing, campaign launches, optimization and reporting;

HomeExchange works differently from a classic travel platform: our members both host and travel. Our goal isn't simply to drive more sign-ups. We want to attract members who will open their homes and make the most of their membership, at an efficient cost, across many different markets.

From the start, you'll work on live campaigns with real budgets. You'll learn the job alongside our Paid Acquisition Manager, with regular guidance and support throughout the year.

Your missions

1. Google Ads and Youtube

• Launch and optimise campaigns across our key markets ( Google ads & Youtube)
• Control the quality: regular keyword, ad copy, audience optimisation
• Monitor performance and flag anomalies (spend, CPA, conversion drops)
• Launch A/B tests ( landing pages, creatives )
• Keep account structure and naming clean
• Analyse video performance (view rates, brand uplifts ) and feed learnings back into our creative engine

2. Acquisition Creatives

• Keep our creative test framework running: ensure regular creative rotation and learning consolidation
• Analyse creative performance across channels with our agency (hooks, formats, messages, UGC vs. brand) and turn it into clear insights
• Build and maintain a creative learnings library

3. Reporting & analysis

• Maintain performance dashboards and weekly reporting tools in collaboration with our Data team and AI tools
• Contribute to budget pacing and monthly forecasts

What are we looking for

• You're studying for a Master's degree (Bac+4/5) in marketing, digital, growth or business
• Preferably you have a first experience (internship or alternance) in paid acquisition, ideally Google Ads and/or Meta Ads, or a strong, demonstrable motivation to learn
• You're comfortable with numbers, at ease with Excel/Google Sheets, and curious about what drives a metric
• You have a good eye for creative and know what works on TikTok, Reels and YouTube
• You are fluent in both English and French (our team and markets are international).
• You are organised, proactive, and comfortable challenging a campaign, an agency or your manager
• Bonus: Google Ads / Meta certifications, knowledge of GA4 / GTM, Looker Studio, and an interest in travel and sustainable tourism

What we offer:

• Real ownership of budgets and projects, with hands-on training across the full paid media stack
• International exposure: multi-market campaigns, an agency relationship, and cross-team projects with Brand, Data and Product
• Breakfasts, afterworks and a friendly, committed team
• Hybrid work, with offices in central Paris (10e)
• A friendly and close-knit team!

Our Commitment to Inclusion

HomeExchange and its team stand firmly against all forms of discrimination. We are committed to promoting Diversity and Inclusion by fostering a respectful and welcoming work environment where everyone can find their place, express their talents, and build their professional career. Every application will be carefully reviewed