Paid Acquisition and Partnership Manager

Upfluence; Lyon; Hybride; EUR 40 000 - 60 000; Plein temps

Avantages offerts par ce poste

Public transportation reimbursement

Opportunities for growth and autonomy

Résumé du poste

A fast-growing tech company in Lyon is seeking a Paid Acquisition and Partnership Manager to drive demo acquisition and develop strategic partnerships. The ideal candidate has at least 2 years of experience in paid acquisition and digital marketing, excellent analytical skills, and a background in managing campaigns across various platforms. Join a diverse international team with opportunities for growth and partial remote work options.

Qualifications

• At least 2 years of experience in paid acquisition or digital marketing in a B2B environment.
• Skilled in managing paid ad campaigns on platforms like SEA, LinkedIn, and Meta.
• Experience with marketing automations and scaling workflows.

Responsabilités

• Create, implement, and optimize paid campaigns across multiple platforms.
• Build pipeline for affiliation programs and drive partnerships.
• Design and optimize automation workflows and AI-driven systems.
• Own and execute email marketing and nurturing strategy.
• Conduct A/B tests to refine campaign performance.
• Work closely with growth, content, and product teams.

Connaissances

Paid acquisition

Digital marketing

Partnership management

Analytical skills

Campaign optimization

Email marketing

Collaboration

Outils

Zapier

HubSpot

n8n

Description du poste

Paid Acquisition and Partnership Manager

Upfluence develops and sells influencer marketing software worldwide. Our platform allows brands and agencies to identify and contact millions of social influencers and bloggers at scale, as well as manage and analyze their influencer marketing campaigns. Since its launch in 2016, Upfluence has shown an impressive growth rate, and we’re continuing to expand. Our team is international and ever-growing, with offices in NYC, Los Angeles, Madrid, and Lyon.

What we expect from you

As the Paid Acquisition & Partnerships Manager, reporting to the Head of Growth / VP Marketing, you’ll be instrumental in driving demo acquisition and building strategic partnerships. We’re looking for a motivated, data-oriented marketer who excels in managing paid campaigns, developing partnerships, leveraging automation, and running lead nurturing campaigns to contribute to our growth. If you’re skilled at optimizing campaigns, passionate about collaboration, and driven by results, we’d love for you to join our team!

Your responsibilities will include:

• Paid Acquisition & Events: Create, implement, and optimize paid campaigns across platforms (e.g., SEA, LinkedIn, Meta, Reddit, Events, and more) to drive lead generation and revenue, while maximizing ROI and testing new channels.
• Partnership Development: Build pipeline for affiliation programs and drive partnerships that enhance our acquisition strategy, from identifying opportunities to executing co-marketing initiatives that expand reach and engagement.
• Marketing Automations & System Building: Design, implement, and optimize automation workflows (Zapier, n8n, HubSpot, etc.), and build AI-driven systems to streamline lead capture, scoring, routing, and nurturing.
• Lead Nurturing & Newsletters: Own and execute the email marketing and nurturing strategy, including newsletters and automated sequences, to engage prospects and drive them to book demos.
• Experimentation and Campaign Optimization: Conduct A/B tests and utilize analytics to refine campaign performance, ensuring efficient spending and meeting or exceeding KPIs. Use analytics to track performance, identify growth opportunities, and manage budgets effectively to maximize returns on each channel.
• Collaborative Execution: Work closely with growth, content, and product teams to align acquisition and partnership strategies, ensuring cohesive and integrated marketing efforts.

This job is for you if:

• You have at least 2 years of full-time experience in paid acquisition, digital marketing, or partnerships, in a B2B environment or agency.
• You are skilled in managing paid ad campaigns on platforms like SEA, LinkedIn, and Meta, with a strong understanding of metrics and performance optimization.
• You have experience with marketing automations (Zapier, n8n, HubSpot, or similar) and understand how to scale workflows.
• You have experience with lead nurturing and email marketing campaigns that drive engagement and conversions.
• You’re analytical, data-driven, and eager to leverage insights to drive better results. You possess excellent attention to detail and are highly organized.
• You are proactive, collaborative, and solutions-oriented, thriving in a dynamic and fast-paced environment.
• You are fluent in English, as we primarily operate in the US.

What we have to offer

• Join a growing start-up with a dynamic and diverse international team.
• An inspiring environment with opportunities for growth and autonomy.
• Based in Lyon with partial remote work options and public transportation reimbursement.

Sounds like the perfect opportunity? Join our team and apply now!

Upfluence is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.