User Acquisition Manager

Luni; Paris; Hybrid; EUR 55,000 - 90,000; Full time

Benefits offered by this job

Unlimited vacation

Remote work

Meal vouchers (€14.64)

Wellness program

Family health plan

Nursery & parental leave

Conferences & training

Team-building events

Job summary

Luni is seeking an experienced User Acquisition Manager to take ownership of paid growth for a portfolio of mobile apps. You will own the media mix across Meta, TikTok, Google and beyond, manage budgets with profitability targets, and transform performance data into sharp, actionable creative briefs for the Marketing team.

You will build rigorous test plans, isolate variables, and iterate using data rather than gut instinct.

Qualifications

• 3–6 years of experience in mobile user acquisition.
• Deep expertise on at least one major channel (Meta, TikTok or Google).
• Strong ability to read performance across media, creative and product angles.

Responsibilities

• Own the full media mix on several apps (Meta, TikTok, Google).
• Manage monthly budgets with clear profitability targets and decide between testing and scaling.
• Turn performance data into testable creative hypotheses and brief Marketing Artists with actionable briefs.
• Build structured test plans that isolate variables and document learnings.
• Explore growth levers beyond paid campaigns.
• Use AI and automation to reduce manual work in campaigns, reporting and analysis, and share insights with the team.
• Collaborate closely with Marketing Artists, Product and Data.

Skills

Mobile user acquisition

Channel expertise

Data-driven decision making

Creative testing

AI automation

Tools

MMPs

Job description

At Luni, we create B2C mobile apps that improve everyday lives, stand out through quality content, and explore new ways to experience products.

As a top ten global app publisher with millions of users, our hits include Shorts, Astro Club and Scanner. Most of our revenue comes from in-app subscriptions in the US.

Our culture

We value flexibility, collaboration, and ownership. Team members have the freedom to take initiative, share ideas, and challenge the status quo - all within a culture built on trust, attention to detail, and continuous learning.

About The Role

We’re looking for an experienced User Acquisition Manager to take ownership of paid growth on a portfolio of our apps.

What you will do?

• Own the full media mix on several of our apps: Meta, TikTok, Google, and beyond.
• Manage monthly budgets with clear profitability targets, and arbitrate autonomously between testing and scaling phases.
• Turn performance data into testable creative hypotheses, and brief our in-house Marketing Artists with sharp, actionable creative briefs.
• Build structured test plans that isolate variables (hook, audience, visual) and turn every test into a documented learning.
• Explore growth levers beyond paid
• Use AI and automation to remove manual work from campaign management, reporting and creative analysis, and share what works with the rest of the team.
• Collaborate closely with Marketing Artists, Product and Data.

Who you are?

• 3-6 years of experience in mobile user acquisition.
• Deep expertise on at least one major channel (Meta, TikTok or Google) and solid command of tracking, MMPs and platform algorithms.
• You read business performance through media, creative AND product angles, and prioritize by expected business impact.
• Strong creative sensibility: you come up with original angles and iterate based on data, not gut feeling alone.
• You're energized (not frustrated) by switching between apps with completely different audiences and buying dynamics.
• You're genuinely curious about AI: you already use it to automate repetitive parts of your job and you actively look for the next thing to automate.
• Bonus: experience with ASO, web-to-app funnels, organic channels.
• Flexible Time Off & Work: Unlimited vacation, 2 remote days/week and work remotely for up to 30 consecutive days abroad.
• Daily Comforts: €14.64 meal vouchers (50% covered by Luni), and a brunch once a month with the team.
• Financial Well-Being: Company and retirement savings plans.
• Work-Life Balance with Benefiz: €1,800 annual allowance for personal services, culture, sports, remote-work equipment, vacations, and more.
• Wellness Perks: On-site gym in Bordeaux or Gymlib in Paris, plus a 100%-covered Benefiz health plan for you and your children.
• Family Support: Dedicated nursery spots, extra paid parental leave, and customized family-friendly benefits.
• Continuous Growth: Access to conferences, workshops, and training.
• Vibrant Culture: Choose to work from Bordeaux, Paris, or remotely, and connect through team-building events and seminars.

Paris, Bordeaux or remote from abroad (with monthly visits to Bordeaux)

Equal opportunity employer

Research shows that women and other marginalized groups tend to only apply for a job when they meet every single criteria. Does this role sound like it was made for you, yet you don’t check every box? Reach out anyways! We’re an equal opportunity employer and are dedicated to fostering an inclusive and diverse environment for employees from all walks of life. We hire based on talent, and we’re proud of our global perspective.