Omnichannel Growth Activation Lead

BD; Grenoble; On-site; EUR 58,000 - 93,000; Full time

Job summary

BD is a leading global medical technology company seeking an Omnichannel Marketing Activation Manager to drive data-driven, end-to-end omnichannel campaigns across Europe. You will partner with BU Marketing teams to design, build, and launch campaigns, monitor performance, and continuously optimize based on insights.

Required experience includes 5+ years in digital marketing within international, multicultural settings, strong stakeholder engagement, and fluency in English.

Qualifications

• Degree in Digital Marketing, Marketing, Communications or a related field.
• 5+ years' experience in digital marketing in an international environment.
• Ability to translate objectives into audience, journey, channel and KPI strategies.

Responsibilities

• Plan and orchestrate end-to-end omnichannel campaigns with BU Marketing teams.
• Monitor, measure and continuously improve omnichannel campaigns.
• Lead development of media and channel strategies based on customer data and journey stages.
• Define channel roles, audience touchpoints and sequencing for campaigns.
• Oversee campaign execution readiness and inform stakeholders of risks and opportunities.
• Establish KPI frameworks and lead cross-channel performance reviews.

Skills

Omnichannel marketing

Campaign planning

Data-driven marketing

English fluency

Education

Bachelor's degree in Digital Marketing/Marketing/Communications or related field

Tools

Marketo

CRM system

Job description

BD is a leading global medical technology company seeking an Omnichannel Marketing Activation Manager to drive data-driven, end-to-end omnichannel campaigns across Europe. You will partner with BU Marketing teams to design, build, and launch campaigns, monitor performance, and continuously optimize based on insights.

Required experience includes 5+ years in digital marketing within international, multicultural settings, strong stakeholder engagement, and fluency in English.