Omnichannel Marketing Activation Manager

Becton Dickinson; Grenoble; Sur place; EUR 58 000 - 93 000; Plein temps

Résumé du poste

Becton, Dickinson, and Company (BD) is seeking an Omnichannel Marketing Activation Manager to drive end-to-end omnichannel campaigns for Europe. The role partners with BU Marketing and MarCom teams to design, build, and launch campaigns, monitor performance, and optimize based on data.

You will lead channel strategies, journey design, and cross-functional collaboration across countries, ensuring campaigns reach the right audiences at the right time.

Qualifications

• Degree in Digital Marketing, Marketing, Communications or related field.
• 5+ years in international digital marketing with 360° omnichannel experience.
• Ability to translate objectives into audience, journey, and KPI strategies.

Responsabilités

• Plan and review end-to-end omnichannel campaigns with BU Marketing teams.
• Lead development of media and channel strategies based on audience behavior.
• Define roles of channels, touchpoints, and sequencing for campaigns.
• Oversee campaign execution and monitor performance with KPI frameworks.
• Collaborate with MarCom CoE Delivery Center to enable delivery and optimization.

Connaissances

Digital Marketing

Omnichannel design

Cross-functional leadership

Data-driven

English fluency

Formation

Degree in Digital Marketing or Communications

Outils

Marketo

CRM system

Description du poste

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description Make an impact through connected, data-driven marketing

Are you passionate about creating seamless user journeys and turning marketing strategy into measurable business impact? We are looking for an Omnichannel Marketing Activation Manager to join our European Marketing Communications Center of Excellence. In this highly collaborative role, you will partner with Business Unit Marketing teams across Europe, ensuring smooth and efficient omnichannel campaign planning, design, execution and monitoring. You will act as a key strategic connector between Marketing, MarCom and campaign delivery teams, ensuring campaigns reach the right audiences, through the right channels, at the right time.

What you’ll do

Work in strong partnership with the BU Marketing teams as well as the rest of the MarCom team to discuss and review planning steps as well as the orchestration of the end-to-end execution of the design, build and launch activities of the omnichannel campaigns. With the goal of delivering measurable business impact, they are responsible for the monitoring, measurement and continuous improvement activities related to the omnichannel campaigns.

• Campaign planning : Review briefs by assessing objective clarity, audience and segmentation, desired behavior change, timing, budget, and impact measurement indicators.
• Identify opportunities to strengthen campaign goals by driving conversations and brainstorms around strong and data-based elements.
• User journey design : Lead the development of media and channel strategies based on customer preferences, audience behavior, journey stage, campaign goals and historical indicators.
• Define the role of each channel, audience and touchpoint, including sequencing, nurture flows, cross-channel integration, qualification criteria and fast-tracker pathways where relevant.
• Campaign execution orchestration: Oversee continuously campaign execution status and inform stakeholders about potential challenges or opportunities, serving as key connector.
• Liaise with MarCom CoE Delivery Center Team to confirm feasibility of campaign execution and activate delivery by connecting with campaign operationalization manager.
• Maintain visibility of planned versus actual media investment and flag material variances, underspend, overspend or delivery risk.
• Report and have constant alignment with Omnichannel Marketing Activation Senior Manager on overall progress of campaign plan & execution status, providing ad-hoc input on specific campaigns if needed.
• Lead communications on campaign readiness and launch towards key stakeholders.
• Performance management and campaign optimization: Establish the KPI and tracking framework at campaign, wave, channel and touchpoint levels, with metrics agreed with the business owner.
• Lead regular cross-channel performance reviews and turn data into timely recommendations on audiences, content, channel mix, journey, media pacing and budget allocation.
• Lead optimization cycles to ensure campaign performs at expected level.

About you

You are an experienced digital and omnichannel marketing professional who combines strategic thinking with a strong execution mindset. You are comfortable working across countries, functions and seniority levels and know how to influence without direct authority. You bring:

• A degree in Digital Marketing, Marketing, Communications or a related field.
• + 5 years' experience in digital marketing in an international, multicultural environment, with strong experience in 360° omnichannel campaign design & management integrated media strategy or a related field.
• This role requires an assertive, pragmatic, proactive and collaborative leader who can work in cross functional teams, set direction, influence without authority, navigate ambiguity and create accountability across teams.
• Ability to translate business objectives into audience, journey, channel, KPI and measurement strategies.
• Strong hands‑on experience using campaign data to optimize audiences, content, channel mix, media and budget allocation.
• Highly knowledgeable about campaign user journey creation and evolution.
• Focus on stakeholder engagement and management with a willingness and an ability to build relationships and to engage across different seniority level.
• Ability to navigate core tools and platforms (e.g., Marketo, CRM system, etc.) required to oversee campaign execution end‑to‑end.
• Good knowledge base of advanced analytical tools to be involved in campaign performance and analysis.
• Fluent in English.

Why this role?

This is an opportunity to take a central role in how omnichannel marketing comes to life across Europe, working with diverse teams and markets while influencing campaigns from strategy through execution and optimization. If you enjoy connecting strategy, customer journeys, technology, data and execution to create marketing that delivers measurable results, we would love to hear from you.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face‑to‑face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers.

Primary Work Location

FRA Grenoble Additional Locations GBR Winnersh - Eskdale Road, POL Warsaw - ul. Cybernetyki

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You." Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed. Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary range

Salary Range Information €58000,00 - €92800,00 EUR Annual

Equal Opportunity Employer

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Company Overview

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state‑of‑the‑art technology and cutting‑edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.