Omnichannel Campaign Architect

Becton Dickinson; Grenoble; On-site; EUR 58,000 - 93,000; Full time

Job summary

Becton, Dickinson, and Company (BD) is seeking an Omnichannel Marketing Activation Manager to drive end-to-end omnichannel campaigns for Europe. The role partners with BU Marketing and MarCom teams to design, build, and launch campaigns, monitor performance, and optimize based on data.

You will lead channel strategies, journey design, and cross-functional collaboration across countries, ensuring campaigns reach the right audiences at the right time.

Qualifications

• Degree in Digital Marketing, Marketing, Communications or related field.
• 5+ years in international digital marketing with 360° omnichannel experience.
• Ability to translate objectives into audience, journey, and KPI strategies.

Responsibilities

• Plan and review end-to-end omnichannel campaigns with BU Marketing teams.
• Lead development of media and channel strategies based on audience behavior.
• Define roles of channels, touchpoints, and sequencing for campaigns.
• Oversee campaign execution and monitor performance with KPI frameworks.
• Collaborate with MarCom CoE Delivery Center to enable delivery and optimization.

Skills

Digital Marketing

Omnichannel design

Cross-functional leadership

Data-driven

English fluency

Education

Degree in Digital Marketing or Communications

Tools

Marketo

CRM system

Job description

Becton, Dickinson, and Company (BD) is seeking an Omnichannel Marketing Activation Manager to drive end-to-end omnichannel campaigns for Europe. The role partners with BU Marketing and MarCom teams to design, build, and launch campaigns, monitor performance, and optimize based on data.

You will lead channel strategies, journey design, and cross-functional collaboration across countries, ensuring campaigns reach the right audiences at the right time.