National Sales Manager

WD-40 Company (UK); Lyon; Sur place; EUR 70 000 - 80 000; Plein temps

Résumé du poste

WD-40 Company is seeking a National Sales Manager to lead our France sales strategy remotely with the French head office in Lyon. Regular in-person meetings are required, and applicants must have work authorization in France.

You will lead strategy across channels, coach a high-performing team, and drive growth through national accounts, customer negotiations, and data-driven decision-making. Fluency in French and English is essential.

Qualifications

• Significant experience leading sales teams in FMCG/retail or related sectors.
• Proven track record delivering growth via key accounts and BD initiatives.
• Strong negotiation, planning, and forecasting capabilities.
• Experience coaching high-performing teams and managing multiple stakeholders.
• Fluent French; strong English communication required.

Responsabilités

• Lead development and execution of national sales strategy across channels.
• Coach and develop a high-performing sales team.
• Drive customer relationships with national accounts and key customers.
• Build commercial plans to deliver sustainable growth and profitability.
• Partner with Marketing on customer and shopper programmes and opportunities.
• Lead forecasting, budgeting and business planning activities.

Connaissances

Sales leadership

Key account management

Negotiation

Forecasting

Team development

Stakeholder management

Omnichannel & e-commerce

French fluency

English communication

Description du poste

The Top Secret Formula? It's Our People.

At WD-40 Company, we're known for creating products that solve problems. But our real competitive advantage is our people.

We're a global business with a human-sized feel, where curiosity is encouraged, ideas are valued, and people are empowered to make a meaningful impact. We're now looking for a National Sales Manager to lead our commercial strategy in France and help drive the next phase of growth across our business.

This role is based Remotely with our French Head office in Lyon - there will be requirements to regularly attend meetings in person.

Applicants must have the authorisation to work in France.

What You’ll Be Doing

As our National Sales Manager, you'll lead the development and execution of our national sales strategy across multiple channels, ensuring we continue to grow revenue, profitability, and market presence.

You'll:

• Lead, coach and develop a high-performing sales team.
• Drive strategic customer relationships across national and key accounts.
• Build and execute commercial plans that deliver sustainable growth.
• Partner closely with Marketing to create compelling customer and shopper programmes.
• Identify new business opportunities and expand our presence across relevant channels.
• Use market insights, customer data and e-commerce trends to shape commercial decision-making.
• Lead customer negotiations, forecasting, budgeting and business planning activities.
• Champion collaboration across teams, functions and markets.

This role combines strategic thinking, commercial leadership and people development in equal measure. The position is responsible for leading national sales plans, customer growth, key negotiations, forecasting, e-commerce optimisation and commercial performance whilst coaching a team of account leaders

What You’ll Bring To The Role

We're looking for someone who is commercially driven, people-focused and passionate about building strong relationships.

• Significant experience in sales leadership within FMCG, retail or related sectors.
• A proven track record of delivering commercial growth through key account management and business development.
• Strong negotiation, strategic planning and forecasting capabilities.
• Experience leading and developing high-performing teams.
• Excellent stakeholder management and influencing skills.
• A data-driven mindset with the ability to turn insights into action.
• An understanding of modern omnichannel and e-commerce environments.
• Fluent French and strong English communication skills.

Total Rewards

Our competitive and comprehensive benefits package provides you protection, security, and peace of mind. We offer life-enhancing health, wellness, and financial programs, including profit incentive rewards, healthcare, generous pension contributions. In addition we offer support for your learning and development

The salary range for this role is €70,000-80,000 per year + Car + Bonus + Benefits. Salary is determined by multiple factors including relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.

About Us

At WD-40 Company, we believe that purpose-driven and values guided people create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.

Why You Should Apply

• A strong values-aligned organization where contributions are acknowledged and rewarded, and where 91% of our employees experience a sense of belonging.
• A learning-based culture where 77% of our team believe they can achieve their career objectives.
• Over 94% employee engagement as of our most recent global employee survey.
• 91% of our people actively recommend WD-40 Company as a great place to work.

Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day.

Thank you for considering WD-40 Company in your career search!

#PositiveLastingMemories

At WD-40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences.