Marketing Project Lead

LifeStyles Healthcare; Paris; Hybride; EUR 45 000 - 60 000; Plein temps

Résumé du poste

LifeStyles Healthcare in France seeks a Marketing Project Lead to translate strategic direction for SKYN and MANIX into a successful marketing mix across France, driving brand development offline and online.

You will lead cross-functional collaboration, manage in-store materials, e-comm presence, and ROI analysis while working with external partners to bring the brand vision to life.

Qualifications

• Bachelor’s degree or higher in Marketing or business-related studies.
• 3 years’ experience in marketing.
• Experience in working with pharmacy channels, and cross-functional teams with external agencies.
• Exposure to the full marketing mix including digital; briefing agencies.
• Fluent French and professional English (spoken and written).
• Ability to travel up to 5–10%.

Responsabilités

• Manage SKYN® and MANIX brands in France to drive growth and elevate market presence.
• Contribute to the brands’ strategic plan from product launch planning and ensure full marketing mix implementation.
• Develop high quality marketing materials aligned with brand strategy.
• Source and work with suppliers and agencies to execute brand plans.
• Manage media planning, digital campaigns, social media, and influencer programs.
• Oversee all aspects of trade marketing to meet sales and retailer needs.
• Monitor marketing KPIs and ROI with ongoing improvements.
• Analyze market trends, research, and competitors’ activities.
• Coordinate A&P with Senior Marketing Manager and balance investments.
• Support retailer strategy meetings and internal reviews.

Connaissances

English & French communication

Entrepreneurial mindset

Creative thinking

Storytelling

Financials & ROI analysis

Autonomy with accountability

Cross-functional collaboration

Multicultural awareness

Formation

Bachelor’s degree in Marketing or business

Description du poste

Are you ready to take your career to the next level and work for a company that is revolutionizing the world of health & wellness?

We're looking for a talented Marketing Project Lead, Franceto translate the strategic direction for SKYN and MANIX brands to a successful marketing mix across France and drive brands development in both offline and online:

• Consumer experience - on digital and offline shelf
• Trade marketing: In-store visibility, POS materials and communication tools (B2B and B2C)
• E-comm & digital brand presence optimization
• Market data analysis and report performance

You'll thrive in this role by leading cross-functional collaboration in a dynamic international environment and guiding external partners to bring our brand vision to life with impact.

Key Responsabilities:

• Manage SKYN® and MANIX brands in France to drive growth and elevate our market presence.
• Contribute to the brands’ strategic plan from product launch planning and ensure that all aspects of the marketing mix and activities are implemented.
• Develop high quality and effective marketing materials that align correctly with the brands strategy.
• Source and work with suppliers and agencies that will assist in executing the SKYN® brand plans.
• Manage media planning, digital campaigns, social media, and influencer programs.
• Manage all aspects of trade marketing to meet the needs of the sales team and retailers.
• Monitor marketing KPIs and ROI, ensuring continuous improvement
• Monitor and analyze market trends, research and competitors’ activities.
• Manage A&P with the support of the Senior Marketing Manager (reconciliation and monthly balancing, planning of investments)
• Support content for retailer strategy meetings and internal business reviews .

Qualifications and Skills

• Able to communicate effectively in writing as well as verbally in English and French with various internal and external stakeholders and partners.
• Entrepreneurial mindset with strong initiative and ownership.
• Creative thinker, with the ability to think outside the box is encouraged.
• A storyteller able to create compelling stories about the products.
• Able to analyze and interpret financials, performance, and ROI.
• Strong sense of accountability: can work autonomously while respecting alignment processes (reporting, approvals, cross-functional collaboration).
• Balanced approach: able to combine creative problem-solving with operational discipline
• Team player with strong interpersonal skills, and a multicultural awareness/ international mind-set.
• Flexible and easily adapting to change, able to get well organized while managing multiple projects.

Required experience and qualifications:

• Bachelor’s degree or higher in Marketing or business-related studies
• 3 years’ experience in marketing.
• Experience in working with pharmacy channels, and working with cross-functional teams and external agencies
• Exposure to the full marketing mix (including digital) is essential incl. briefing agencies.
• Fluent French and Professional English required (spoken and written)
• Ability to travel up to an estimated 5-10%.