Marketing Operations & Analytics Lead (Remote)

IMG.LY; Eu; Sur place; EUR 70 000 - 110 000; Plein temps

Résumé du poste

IMG.LY seeks a Marketing Operations Manager who owns the marketing funnel end to end, from tracking and attribution to experiments and reporting. This role is data-driven and hands-on, focused on moving one number: qualified sales leads.

You will build a measurable framework with tagging, analytics, and dashboards, partner with campaigns and product marketing, and use AI tools to speed up analysis while keeping judgment clear.

Qualifications

• Data-driven mindset with strong analytics capability.
• Hands-on ownership of marketing tech and measurement.
• Ability to structure complex data into insights.

Responsabilités

• Grow qualified sales leads and measure SQL funnel.
• Own the funnel end-to-end, with tracking and attribution.
• Keep tagging, analytics, and naming conventions clean and consistent.
• Turn data into insights and hypotheses for testing.
• Design, run, and analyze experiments to drive outcomes.
• Own paid acquisition funnel and ABM campaigns (LinkedIn, ads).
• Write executive summaries for leadership with clear narratives.
• Keep campaigns, SEO, and product marketing visible and aligned.
• Use AI tools to speed up analysis, reporting, and automation.

Connaissances

Data-driven

Hands-on

Structured

Analytical

Outils

GA4

Google Tag Manager

BI dashboards

SQL

Description du poste

IMG.LY seeks a Marketing Operations Manager who owns the marketing funnel end to end, from tracking and attribution to experiments and reporting. This role is data-driven and hands-on, focused on moving one number: qualified sales leads.

You will build a measurable framework with tagging, analytics, and dashboards, partner with campaigns and product marketing, and use AI tools to speed up analysis while keeping judgment clear.