Marketing Lead - B2B

Treatwell; Paris; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

28 days holiday

Bank holidays

Monthly vouchers

Mental health support

Market-specific benefits

Job summary

Treatwell is seeking a high-velocity Marketing Lead to supercharge our B2B growth across 14 markets. You will manage a team of marketers and align with central and local Supply teams to turn our SaaS products into a trusted partner for beauty professionals and a revenue engine for Treatwell.

You will drive multi-SaaS marketing strategy, lead generation, and upsell initiatives with CRM and Product, while collaborating closely with Sales and market leads.

Qualifications

• 8+ years of Marketing experience in the Tech sector (mandatory).
• Exposure to SaaS ecosystems is a strong plus.
• Experience leading a small marketing team across multiple markets.

Responsibilities

• Multi-SaaS marketing strategy: guarantee efficient SaaS marketing execution and flawless GTM for feature releases across 14 countries.
• Lead Gen: drive B2B acquisition funnels across non-performance channels by building and scaling new growth channels.
• SaaS revenue engine: partner with CRM and Product teams to orchestrate upsell strategies that maximize salon lifetime value.
• Partner trust: establish Treatwell as the undisputed, most trusted partner for salons globally.
• Team Leadership & Orchestration: lead a small team of marketers and align across central teams and local market leads.

Skills

Marketing Leadership

B2B Growth

SaaS Marketing

Data-Driven

Agile Methodologies

Cross-functional Leadership

Strategic Planning

Team Leadership

Job description

We are seeking a high-velocity Marketing Lead to supercharge our B2B growth engine across 14 markets. Reporting directly to the Head of Marketing, you will combine strategic alignment and hands-on execution to manage the complexity of multiple SaaS products (Salonized, Treatwell Connect, Treatwell Expert). Leading a dedicated team of marketers while collaborating with central and local Supply teams, you will turn the Saas product into the most trusted partner for beauty professionals and a revenue engine for Treatwell.

This role carries a double objective:

• Network growth: Supercharge salon acquisition, driving lead generation and sign-up conversion alongside Performance Marketing and Sales.
• SaaS revenue engine: Drive revenue growth by building and executing high-converting upsell strategies and features launches in close coordination with CRM and Product.

You will be responsible for:

• Multi-SaaS marketing strategy: Guarantee efficient SaaS marketing execution and flawless GTM for feature releases across 14 countries.
• Lead Gen: Drive B2B acquisition funnels for non performance marketing channels, by building and scaling new growth channels (ex. B2B Referrals, flyering, etc.)
• SaaS revenue engine: Partner with CRM and Product teams to orchestrate upsell strategies that maximize salon lifetime value.
• Partner trust: Establish Treatwell as the undisputed, most trusted partner for salons globally.
• Team Leadership & Orchestration: Lead a small team of marketers while aligning across central teams (Performance, Product, CRM) and local market leads.

About you:

• Tech experience: 8+ years of Marketing experience in the Tech sector (mandatory). Exposure to SaaS ecosystems is a strong plus.
• Operational Orchestrator: Highly structured with a proven ability to manage high complexity across multiple products and international markets.
• Agile & Data-Driven: Obsessed with commercial outcomes, using data to optimize marketing execution continuously.
• Execution & Delivery Mindset: A true “doer” who brings both the brain to align stakeholders and the hands to execute seamlessly.
• Languages: English fluency is mandatory. Any other European language is a plus.

About Treatwell

Hi, we’re Treatwell. Nice to meet you.

We’re a team of 700 passionately and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 50,000 salon partners across 13 countries, processing over 8 million bookings every month. And….breathe.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.

We’ll treat you with:

• 28-days holiday, plus bank holidays
• Monthly Treatwell vouchers so you can treat yourself too
• Mental health support through our partnership with Open-Up
• Market-specific benefits

Equal Opportunities

Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.