Marketing Data Analyst: AI-Powered Insights for Growth

Cafeyn Group; Paris; Hybride; EUR 55 000 - 75 000; Plein temps

Avantages offerts par ce poste

Swile card for meal vouchers

Sidecare health insurance

Wellpass fitness partnership

Teale mental health platform access

Hybrid policy — two remote days per wk

Cafeyn VIP platform access

Four annual team meetups

Résumé du poste

Cafeyn is hiring a Marketing Data Analyst to own and analyze key B2C marketing data, driving growth opportunities and data-driven decisions. You’ll enhance attribution, tracking, and self-serve reporting while ensuring compliance across platforms.

The role sits at the intersection of Marketing, Product and Data, requiring strong SQL/Python skills and experience with marketing measurement. Hybrid work policy allows two days remote per week.

Qualifications

• Strong proficiency in SQL and Python, capable of independent data querying and analysis.
• Experience with B2C marketing data and subscription-based metrics (acquisition, conversion, trials, churn).
• Proven experience in marketing analytics and reporting, translating business questions into analyses and actionable insights.
• Experience with marketing tracking and measurement, including GDPR, SKAN, DMA and the broader digital tracking ecosystem.
• Strong analytical storytelling skills, with the ability to communicate recommendations to technical and non-technical stakeholders.
• Experience working cross-functionally with Marketing, Product and Data teams.

Responsabilités

• Own B2C marketing KPIs from a data perspective for weekly and monthly reviews.
• Support Marketing teams with reporting, dashboards, and performance indicators.
• Analyse the acquisition funnel from awareness to conversion and provide growth recommendations.
• Run advanced marketing analyses (Geo-Lift, attribution) and translate findings into budget and channel recommendations.
• Implement analytical solutions to support Marketing Operations, especially attribution and measurement.
• Develop self-serve data products to improve stakeholder autonomy.
• Build AI-powered data products to accelerate insights access.
• Maintain marketing tracking for compliance and platform changes.
• Bridge Marketing and Product to keep tracking up to date and effective.

Connaissances

SQL

Python

Marketing analytics

Data storytelling

Tracking & privacy literacy

Outils

Snowflake

Airflow

Segment

GTM

Amplitude

Description du poste

Cafeyn is hiring a Marketing Data Analyst to own and analyze key B2C marketing data, driving growth opportunities and data-driven decisions. You’ll enhance attribution, tracking, and self-serve reporting while ensuring compliance across platforms.

The role sits at the intersection of Marketing, Product and Data, requiring strong SQL/Python skills and experience with marketing measurement. Hybrid work policy allows two days remote per week.