Influencer Marketing Account Lead

Viral Nation; France; Vor Ort; EUR 56.000 - 78.000; Vollzeit

Zusammenfassung

Viral Nation is seeking an experienced influencer program specialist to lead day-to-day client engagement and oversee end-to-end influencer campaigns across multiple accounts in France. The role requires proficiency in post-procurement influencer management, analytics, and strong client communication, with a focus on scalable operations and cross-functional collaboration.

You will collaborate with Paid Media, PR, Creative, and Production teams to deliver integrated campaigns, mentor AMs and AEs,

Qualifikationen

• At least five years of experience in a client-facing digital, social, PR or influencer role.
• Deep experience with influencer engagement across paid and earned, different tiers and segments.
• Strong understanding of influencers and social media landscape.
• Experience in creating social media content and driving measurement efforts for social, digital or influencer programs, including calculating benchmarks, engagement rates, and synthesizing data.
• Highly organized, with experience managing multiple clients simultaneously.
• Experience working specifically with influencers on new and/or emerging platforms (TikTok, Twitch etc).
• Additional social/digital experience in content creation, social strategy or paid media.

Aufgaben

• Lead day-to-day client engagement and operational flow across assigned accounts, serving as the primary client contact for tactical communication, campaign execution, and program updates.
• Manage end-to-end campaign execution across influencer marketing programs, including community management, production coordination, and creator partnerships across micro–macro tiers.
• Oversee creator operations and campaign tracking, including management of Data Tracking Sheets and ensuring accuracy across internal platforms and systems.
• Monitor campaign performance and delivery, proactively identifying optimization opportunities, risks, and potential upsell opportunities in partnership with the Account Director.
• Ensure strong operational discipline by maintaining system accuracy, workflow consistency, and adherence to internal processes and reporting standards.
• Manage campaign budgets and day-to-day financial oversight, ensuring work is executed within approved scope and budget parameters.
• Collaborate with cross-functional teams (e.g., Paid Media, PR, Creative, Production) to ensure seamless coordination across integrated campaign activities.
• Support strategic planning and client growth, including contributing to QBR development, campaign insights, and long-term account roadmaps.
• Lead and contribute to client presentations, helping shape clear narratives, performance insights, and strategic recommendations.
• Mentor and develop junior team members (AMs and AEs) to strengthen campaign execution, operational excellence, and client communication skills.
• Identify and implement workflow improvements, including leveraging AI-enabled tools and operational efficiencies to improve team performance and scalability.

Kenntnisse

Client-facing

Influencer marketing

Campaign management

Analytics

Organized

Emerging platforms

Jobbeschreibung

Viral Nation is seeking an experienced influencer program specialist to lead day-to-day client engagement and oversee end-to-end influencer campaigns across multiple accounts in France. The role requires proficiency in post-procurement influencer management, analytics, and strong client communication, with a focus on scalable operations and cross-functional collaboration.

You will collaborate with Paid Media, PR, Creative, and Production teams to deliver integrated campaigns, mentor AMs and AEs,