Imagino Marketing Automation Lead

Chanel Inc.; Paris; Hybride; EUR 90 000 - 140 000; Plein temps

Résumé du poste

CHANEL is seeking a Marketing Automation Product Manager to own the Imagino platform for Europe and the Swiss Region, supporting CRM activation across 25 markets. You will translate business ambitions into a 12–18 month roadmap and collaborate with Platform Tech and partners to deliver measurable value.

The role requires MA/CRM experience, strong stakeholder management in an international setting and fluency in English and French, enabling Campaign Managers to design personalised journeys at

Qualifications

• Hands‑on Marketing Automation/CRM expertise.
• Experience translating business needs into product capabilities.
• Ability to define roadmaps and backlogs for cross‑regional scope.
• Strong stakeholder management in an international, matrixed environment.

Responsabilités

• Own the Marketing Automation platform (Imagino) for Europe and the Swiss Region.
• Define and maintain functional standards for campaigns and journeys; ensure scalable activation.
• Translate business requirements into clear specs, user stories and acceptance criteria.
• Coordinate end‑to‑end delivery with Platform Tech and external partners.

Connaissances

Marketing Automation

CRM

Product management

Stakeholder management

Cross‑functional collaboration

English & French fluent

Formation

Bachelor’s degree in Marketing, Digital, Business, Information Systems

Outils

Imagino

Description du poste

CHANEL is seeking a Marketing Automation Product Manager to own the Imagino platform for Europe and the Swiss Region, supporting CRM activation across 25 markets. You will translate business ambitions into a 12–18 month roadmap and collaborate with Platform Tech and partners to deliver measurable value.

The role requires MA/CRM experience, strong stakeholder management in an international setting and fluency in English and French, enabling Campaign Managers to design personalised journeys at