Imagino MA Product Lead – Europe & Swiss

Chanel, Inc.; Paris; Hybrid; EUR 85,000 - 110,000; Full time

Job summary

CHANEL is seeking a Marketing Automation Product Manager to own the Imagino MA platform for Europe and the Swiss Region. You will align CRM strategy with client journeys and lead cross-functional teams across Campaign Managers, Client Experience, Data and Tech to deliver scalable, personalised campaigns.

You will define a 12–18 month roadmap, manage the backlog, and convert business needs into clear requirements and delivery briefs for internal and external partners in a complex matrix

Qualifications

• 6–8 years of experience in Marketing Automation, CRM, or related role.
• Experience with Imagino or similar MA platforms is highly valued.
• Ability to translate business goals into platform capabilities and roadmaps.
• Excellent English and French communication in a matrix, international environment.

Responsibilities

• Act as functional owner of the Imagino Marketing Automation platform across Digital Europe and the Swiss Region.
• Define the product vision and 12–18 month roadmap for MA capabilities.
• Collaborate with Campaign Managers, Client Experience, Data and Tech teams to deliver scalable campaigns and journeys.
• Translate business requirements into clear specifications, user stories and acceptance criteria for Tech teams and partners.
• Coordinate end-to-end delivery from scoping through testing, deployment and post-launch follow-up.

Skills

Marketing Automation

CRM experience

Product management

Stakeholder management

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in Marketing, Digital, Business, Information Systems or related field

Master’s degree (advantage)

Tools

Imagino

Job description

CHANEL is seeking a Marketing Automation Product Manager to own the Imagino MA platform for Europe and the Swiss Region. You will align CRM strategy with client journeys and lead cross-functional teams across Campaign Managers, Client Experience, Data and Tech to deliver scalable, personalised campaigns.

You will define a 12–18 month roadmap, manage the backlog, and convert business needs into clear requirements and delivery briefs for internal and external partners in a complex matrix