Marketing Automation PM – Europe & Swiss Region (Imagino)

Chanel, Inc.; Paris; On-site; EUR 90,000 - 130,000; Full time

Job summary

CHANEL is seeking a Marketing Automation Product Manager to own the Imagino platform across Europe and the Swiss Region, driving CRM campaigns, client journeys and activation across ~25 markets. You will translate business ambitions into scalable platform capabilities and manage a cross-functional roadmap with Platform Tech.

You will collaborate with Campaign Managers, Client Experience and IT teams, ensuring compliant, high-quality activation and continuous platform improvement in an

Qualifications

• Bachelor's degree required or equivalent in a relevant field.
• 6–8 years of experience in Marketing Automation, CRM, or digital product management.
• Hands-on experience with a Marketing Automation platform; Imagino is a strong plus.
• Experience managing a roadmap and backlog, prioritisation decisions.
• Excellent written and verbal communication; ability to influence senior stakeholders.

Responsibilities

• Own and define the Marketing Automation product vision and 12–18 month roadmap.
• Translate CRM and client experience ambitions into functional specs, user stories and acceptance criteria.
• Lead end-to-end delivery with Tech teams and external partners.
• Define quality standards for campaigns and client journeys; ensure privacy and consent considerations.

Skills

Marketing Automation

CRM

Product management

Stakeholder influence

English & French

Communication skills

Education

Bachelor's degree in Marketing, Digital, Business, Information Systems or related field

Tools

Imagino

Job description

CHANEL is seeking a Marketing Automation Product Manager to own the Imagino platform across Europe and the Swiss Region, driving CRM campaigns, client journeys and activation across ~25 markets. You will translate business ambitions into scalable platform capabilities and manage a cross-functional roadmap with Platform Tech.

You will collaborate with Campaign Managers, Client Experience and IT teams, ensuring compliant, high-quality activation and continuous platform improvement in an