Hybrid Media Effectiveness Growth Lead

NielsenIQ; Friauville; Hybrid; EUR 66,000 - 90,000; Full time

Benefits offered by this job

Bonus up to 38 444 euros

Hybrid working model

Global career opportunities

Job summary

NielsenIQ is seeking a dynamic Media Effectiveness Development Lead to drive revenue growth across West Europe. This role focuses on selling Marketing Effectiveness solutions, shaping proposals, and building strong client relationships in a fast-paced, consultative setting.

You will lead initiatives to expand MMM adoption, craft high-impact RFP responses, and collaborate across internal teams while delivering measurable business impact for clients.

Qualifications

• Minimum 10 years of total professional experience, including at least 5 years in direct sales.
• Proven sales success in securing large MMM / MarketingEffectiveness programs, with experience leading high-value pitches, proposals, and RFP responses.
• Previous experience in consulting, analytics, or consumer research roles focused on MMMs and Media Experiments.
• Deep knowledge of media evaluation, with the ability to apply insights to real-world client challenges.
• Strong business development skills, including the ability to identify client needs and translate them into actionable solutions.
• Excellent communication and presentation skills, with the ability to influence senior stakeholders.
• Bachelor’s degree; Master’s degree preferred but not mandatory.
• Fluency in French AND English is required, any other EU language is a plus.

Responsibilities

• Drive Revenue Growth by identifying opportunities to grow MMM and Media Experiments adoption and supporting sales with strategic input.
• Strengthen Client Relationships by acting as a trusted advisor and preparing high-quality responses to RFIs and RFPs.
• Amplify Product Value by promoting MarketingEffectiveness solutions and sharing success stories and thought leadership.
• Enable Team Collaboration by sharing insights and conducting bootcamps, workshops, and training to build capability.

Job description

NielsenIQ is seeking a dynamic Media Effectiveness Development Lead to drive revenue growth across West Europe. This role focuses on selling Marketing Effectiveness solutions, shaping proposals, and building strong client relationships in a fast-paced, consultative setting.

You will lead initiatives to expand MMM adoption, craft high-impact RFP responses, and collaborate across internal teams while delivering measurable business impact for clients.