Hybrid Media Effectiveness Growth Lead

NielsenIQ; Bezons; Hybrid; EUR 66,000 - 90,000; Full time

Benefits offered by this job

Hybrid working model

Office near La Défense

Performance incentive plan

Job summary

NielsenIQ is seeking a dynamic Media Effectiveness Development Lead to grow our Marketing Effectiveness business across West Europe. You will drive MMM and Media Experiments adoption and help sales teams position our analytics solutions for clients.

Work closely with the Commercial, Modelling, and Consulting teams to craft high‑quality RFIs and RFPs, tailor proposals, and deliver compelling pitches that differentiate NielsenIQ. Fluency in French and English is required.

Qualifications

• Minimum 10 years total experience, including at least 5 years in direct sales.
• Proven sales success in securing large MMM / Marketing Effectiveness programs.
• Experience in consulting, analytics, or consumer research focused on MMMs and Media Experiments.
• Fluency in French and English; other EU languages a plus.
• Strong business development and ability to translate client needs into solutions.

Responsibilities

• Drive revenue growth by activating MMM and Media Experiments adoption.
• Strengthen client relationships with high‑quality RFIs, RFPs, and proposals.
• Amplify product value through internal/external communication and thought leadership.
• Enable team collaboration via bootcamps, workshops, and training.

Skills

Sales experience

MMM Experience

Analytics consulting

Media evaluation

Business development

Thought leadership

RFP responses

Client engagement

English & French

Stakeholder influence

Education

Bachelor's degree

Master's degree preferred

Job description

NielsenIQ is seeking a dynamic Media Effectiveness Development Lead to grow our Marketing Effectiveness business across West Europe. You will drive MMM and Media Experiments adoption and help sales teams position our analytics solutions for clients.

Work closely with the Commercial, Modelling, and Consulting teams to craft high‑quality RFIs and RFPs, tailor proposals, and deliver compelling pitches that differentiate NielsenIQ. Fluency in French and English is required.