Media Effectiveness Development Lead

NielsenIQ; Bezons; Hybrid; EUR 66,000 - 90,000; Full time

Benefits offered by this job

Hybrid working model

Office near La Défense

Performance incentive plan

Job summary

NielsenIQ is seeking a dynamic Media Effectiveness Development Lead to grow our Marketing Effectiveness business across West Europe. You will drive MMM and Media Experiments adoption and help sales teams position our analytics solutions for clients.

Work closely with the Commercial, Modelling, and Consulting teams to craft high‑quality RFIs and RFPs, tailor proposals, and deliver compelling pitches that differentiate NielsenIQ. Fluency in French and English is required.

Qualifications

• Minimum 10 years total experience, including at least 5 years in direct sales.
• Proven sales success in securing large MMM / Marketing Effectiveness programs.
• Experience in consulting, analytics, or consumer research focused on MMMs and Media Experiments.
• Fluency in French and English; other EU languages a plus.
• Strong business development and ability to translate client needs into solutions.

Responsibilities

• Drive revenue growth by activating MMM and Media Experiments adoption.
• Strengthen client relationships with high‑quality RFIs, RFPs, and proposals.
• Amplify product value through internal/external communication and thought leadership.
• Enable team collaboration via bootcamps, workshops, and training.

Skills

Sales experience

MMM Experience

Analytics consulting

Media evaluation

Business development

Thought leadership

RFP responses

Client engagement

English & French

Stakeholder influence

Education

Bachelor's degree

Master's degree preferred

Job description

We are the Marketing Effectiveness team, and we help clients grow their brands by analysing all the marketing activities they have participated in. We do this via strong collaboration across our Commercial, Modelling, and Consulting teams.

We’re looking for a dynamic and visionary Media Effectiveness Development Lead to support the growth of our Marketing Effectiveness business across West Europe. This is a unique opportunity to develop a growing business with solutions that deliver deep insight and optimisation capabilities that drive smart marketing decisions, enabling clients to strengthen the performance of their media investments through robust analytical tools. If you thrive in a fast‑paced, collaborative environment and are ready to make a measurable difference, we’d love to hear from you.

Your missions

• Drive Revenue Growth Identify and activate opportunities to grow MMM and Media Experiments adoption, supporting sales teams with strategic input and expertise. This involves developing and executing targeted activation plans to engage local sales teams and clients – ensuring strong positioning and influence during the RFP and renewal processes.

• Strengthen Client Relationships Act as a trusted advisor, helping clients understand how our Marketing Effectiveness capabilities can address their business challenges and deliver measurable impact. This includes the preparation of high‑quality, high‑value responses to RFIs and RFPs and other proposals – helping craft pitches that differentiate NielsenIQ in the market and remain laser‑focused on meeting client goals.

• Amplify Product Value Champion our Marketing Effectiveness solutions across internal teams and with clients: ensuring stakeholders are equipped to confidently position and promote our offerings and showcasing impact through compelling success stories and thought leadership, including external articles and LinkedIn content. Always staying informed on evolving product capabilities and market challenges to maintain relevance and credibility.

• Enable Team Collaboration Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success. Help shape and energize team routines and knowledge via bootcamps, workshops, and training sessions that build capability, spark engagement, and drive performance.

Core KPIs

• Revenue Achievement: Consistently meet or exceed assigned revenue and margin targets through strategic client engagement and solution alignment.
• Client Conversion: Drive adoption of NielsenIQ’s Marketing Effectiveness solutions by identifying opportunities and influencing decision‑makers across key accounts.
• Engagement Excellence: Deliver compelling pitches and proposals that resonate with client needs, contributing to high engagement and conversion rates.
• Knowledge Sharing: Actively contribute to internal initiatives by sharing expertise, fostering collaboration, and supporting team development.
• Visibility and Awareness: Elevate product visibility through impactful presentations, participation in industry events and the adaptation of high‑quality sales materials.

Your profile

The ideal Practice Area Expert is a commercially driven professional with a proven ability to win and grow business within the Media Effectiveness space. They thrive in a fast‑paced, client‑facing environment and bring deep expertise in consultative selling, solution positioning, and navigating complex sales cycles. With a strategic mindset and operational discipline, they balance immediate business needs with long‑term growth ambitions, translating client needs into tailored solutions and consistently delivering commercial impact.

• Minimum 10 years of total professional experience, including at least 5 years in direct sales.
• Proven sales success in securing large MMM / Marketing Effectiveness programs, with experience leading high‑value pitches, proposals, and RFP responses.
• Previous experience in consulting, analytics, or consumer research roles focused on MMMs and Media Experiments.
• Deep knowledge of media evaluation, with the ability to apply insights to real‑world client challenges.
• Strong business development skills, including the ability to identify client needs and translate them into actionable solutions.
• Demonstrated thought leadership, with a clear point of view on media strategy; experience presenting at events or webinars is a plus.
• Familiarity with sales processes and tools; hands‑on experience in proposal development is essential.
• Excellent communication and presentation skills, with the ability to influence senior stakeholders.
• Bachelor’s degree required; Master’s degree preferred but not mandatory.
• Fluency in French AND English is required, any other EU language is a plus.

What we offer

• Permanent contract (CDI)
• Annual gross salary: 66 300 to 89 700 euros
• Placement within this salary range will depend on objective criteria, including experience, skills, and internal equity considerations. We are committed to pay equity and salary transparency. Compensation decisions are based on objective, gender‑neutral criteria. This position may also be eligible for performance‑based variable compensation.
• Bonus/Incentive Plan opportunity: up to 38 444 euros gross per year.
• Annual holiday bonus: 853.71 euros gross.
• Hybrid working model: 2 days of remote work per week and flexible working hours.
• Modern office building located directly next to the T2 tram line, just 12 minutes from La Défense.
• On‑site amenities: gym, Quiet Room, Game Room, and company restaurant.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job‑related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/.

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About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behaviour and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com.

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, colour, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion.