Head of User Acquisition — Remote Growth Leader

Ruby Labs; Eu; Sur place; EUR 90 000 - 140 000; Plein temps

Avantages offerts par ce poste

Remote work

Unlimited PTO

Paid national holidays

MacBook provided

Flexible contractor agreement

Résumé du poste

Ruby Labs is seeking a highly systematic Head of User Acquisition to own and scale paid acquisition for our core D2C subscription product. You will define the strategy, manage the budget, lead the UA team, and drive consistent, profitable performance across all paid channels.

This remote, high-impact role requires building scalable processes, SOPs, and reporting while collaborating with product, creative, and analytics. The position offers significant upside and fast scope growth.

Qualifications

• 5+ years in performance marketing for D2C subscriptions.
• Experience managing paid spend across multiple platforms.
• Experience managing significant monthly budgets with clear ROI accountability.
• Demonstrated ability to build systems, SOPs, and reporting structures.
• Experience directly managing and developing a UA team of 3–5 professionals.
• Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display.
• Strong quantitative skills with Tableau, GA, and Excel/SQL.

Responsabilités

• Own and define the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.).
• Lead the UA team, including hiring, onboarding, training, and performance management.
• Drive budget management, CAC/ROAS optimization, and growth plans based on LTV:CAC and ARPU.
• Partner with data/analytics to build advanced attribution models and testing roadmaps.

Connaissances

Performance marketing

D2C subscriptions

Paid acquisition

Budget management

Team leadership

Analytics

SQL

Outils

Tableau

Google Analytics

Excel

SQL

Description du poste

Ruby Labs is seeking a highly systematic Head of User Acquisition to own and scale paid acquisition for our core D2C subscription product. You will define the strategy, manage the budget, lead the UA team, and drive consistent, profitable performance across all paid channels.

This remote, high-impact role requires building scalable processes, SOPs, and reporting while collaborating with product, creative, and analytics. The position offers significant upside and fast scope growth.