Head of Media Operations, France — Data-Driven Growth

The Coca-Cola Company; Paris; On-site; EUR 120,000 - 180,000; Full time

Job summary

The Coca-Cola Company is seeking a Director, Media Operations for France, based in Paris area. You will translate operating unit strategies into integrated media plans, drive data‑driven activation, and optimize spend across channels to maximize brand impact.

Lead agency relationships, collaborate with marketing teams, and uphold Responsible Marketing standards while delivering measurable ROI and global-to-local alignment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field; equivalent practical experience accepted.
• 8+ years’ experience in media planning, media strategy, and activation, with exposure to negotiation and performance analytics.
• Proven experience managing media agency relationships and activating across multiple channels including social and digital platforms.
• Deep understanding of changing media landscapes, including data‑driven targeting and content personalization.
• Ability to manage and report large, complex budgets with precision and accountability.
• Fluency in French (required) and proficiency in English for cross‑regional collaboration.

Responsibilities

• Translate operating unit connection strategies into integrated, efficient media plans that enable brand programs to outperform on key metrics.
• Collaborate closely with frontline marketing teams and area directors to align media activation priorities with brand objectives and competitive intelligence.
• Partner with procurement and external media agencies to coordinate planning and buying activities, ensuring negotiations deliver optimal value and productivity.
• Monitor media investments against planned budgets, approve agency shifts and invoices, and identify actionable corrections to maintain alignment across campaigns.
• Prepare and report budget evolution insights, validating purchase orders and spend approvals with accuracy and transparency.
• Confirm adherence to recommended DMI allocation by brand and channel, optimizing mix for portfolio relevance across touchpoints.
• Oversee compliance with Coca‑Cola’s Responsible Marketing Policy and track performance against productivity and ROI expectations using established KPIs.
• Support market-facing teams with clear, connected media calendars that integrate global strategies with localized execution opportunities.
• Connect media planning with real‑time social amplification by partnering with IMX teams, leveraging timely content that enhances brand impact.
• Share best practices from global and other operating units to introduce scalable improvements in media planning and negotiation processes.
• Strengthen measurement frameworks by enhancing utilization of digital tools and protocols, enabling greater insight for future planning cycles.

Skills

Agency Management

Communication

Digital Media

Analytics

Negotiation

Programmatic

SEM

SEO

Social Media

Microsoft Office

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Microsoft Office

Job description

The Coca-Cola Company is seeking a Director, Media Operations for France, based in Paris area. You will translate operating unit strategies into integrated media plans, drive data‑driven activation, and optimize spend across channels to maximize brand impact.

Lead agency relationships, collaborate with marketing teams, and uphold Responsible Marketing standards while delivering measurable ROI and global-to-local alignment.