Senior Brand Manager — Growth Leader (Hybrid)

PepsiCo; Colombes; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Flexible office

Competitive compensation

Annual bonus

Health insurance

Transport allowance

Company restaurant

On-site gym

Learning & development

Job summary

PepsiCo France is seeking an experienced Senior Brand Manager to lead a brand portfolio, drive sustainable growth and influence cross-functional teams across marketing, sales and finance. You will own KPIs, develop annual strategies and execute integrated campaigns on a global scale.

The role blends strategic thinking with commercial acumen in a dynamic, international environment. Fluency in English and French, a strong track record in FMCG marketing and budget management are essential.

Qualifications

• Bachelor's or Master's degree in Business, Marketing or a related field.
• Minimum 8 years of experience in FMCG Marketing.
• Proven experience in Brand Management and delivering business growth.
• Strong commercial acumen with experience managing budgets and strategic plans.
• Fluency in English and French, both written and spoken.

Responsibilities

• Act as the business leader for your brand portfolio, owning KPIs including volumes, market share, P&L and marketing budgets.
• Develop and implement annual brand strategies and marketing plans aligned with objectives.
• Lead execution of marketing initiatives with strong business impact.
• Define and oversee integrated communications and media strategies to boost awareness.
• Drive portfolio initiatives including innovation and long-term brand development.
• Translate insights into actionable recommendations and growth opportunities.
• Collaborate with regional and international teams for alignment and execution.
• Partner with Sales, Category Management, Insights, Finance, Supply Chain, R&D and agencies.
• Influence decisions through data-driven recommendations.

Skills

Brand Management

FMCG Marketing

Budget Management

Cross-functional Collaboration

Analytical Thinking

Stakeholder Management

English & French Fluency

Education

Bachelor's or Master's degree in Business, Marketing or related field

Job description

PepsiCo France is seeking an experienced Senior Brand Manager to lead a brand portfolio, drive sustainable growth and influence cross-functional teams across marketing, sales and finance. You will own KPIs, develop annual strategies and execute integrated campaigns on a global scale.

The role blends strategic thinking with commercial acumen in a dynamic, international environment. Fluency in English and French, a strong track record in FMCG marketing and budget management are essential.