Head of Digital Stylist - CDD

Chloé; Paris; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Chloé is seeking a Head of Digital Stylist to drive CRM strategy and clienteling for top online clients. The role focuses on growing the VIC portfolio, designing customer journeys, and leading the Online Stylist team to deliver premium experiences and sustained loyalty.

You will partner with the Client Team to align across markets, manage budgets, and implement innovative clienteling initiatives within a luxury retail framework.

Qualifications

• Minimum of 3 years of relevant experience in retail or online VIC clienteling within a luxury retail environment.
• Fluency in English and French (written and spoken) is required.
• Proficiency using CRM and e-commerce platforms, specifically Salesforce Commerce Cloud and Salesforce Marketing Cloud.

Responsabilités

• Develop and execute CRM strategy for top clients to strengthen loyalty and growth.
• Lead online stylist clienteling, personalized communication, and exclusive events.
• Manage Online Stylist team onboarding, objectives, and performance coaching.
• Maintain accurate CRM records and client profiles with up-to-date data.
• Collaborate with Central Client Team to align strategies across markets.

Connaissances

Clienteling

CRM tooling

Leadership

English/French fluency

Outils

Salesforce Commerce Cloud

Salesforce Marketing Cloud

Description du poste

Head of Digital Stylist

The Head of Digital Stylist will be part of the E-commerce Team, leading the strategy and execution of clienteling initiatives for our top online clients. The role focuses on developing high-value client relationships, growing the VIC portfolio, designing customer journeys across the E-commerce platform, and driving long-term loyalty and sales. Working closely with the Client team, this position combines strategic CRM planning, hands-on clienteling and team management.

1. CRM strategy

Objective: Develop and execute the CRM strategy for top clients to strengthen loyalty, increase client lifetime value, and grow the VIC segment.

Responsibilities

• Define and implement the annual CRM and clienteling strategy aligned with business objectives.
• Build the yearly clienteling calendar, including campaigns, gifting, events, and key client touchpoints.
• Develop client segmentation strategies and identify growth opportunities within the VIC portfolio.
• Partner with the Central Client Team to ensure alignment across markets.
• Manage the annual clienteling budget and gifting strategy.
• Analyze client behavior and CRM performance to optimize engagement and retention.
• Introduce innovative clienteling initiatives and monitor luxury market best practices.

2. Online stylist & personal clienteling

Objective: Drive sales and client loyalty through personalized digital clienteling and premium one-to-one client experiences.

Responsibilities

• Manage and develop a portfolio of top online clients through personalized communication.
• Recruit and nurture new VIC clients.
• Deliver tailored product recommendations based on client preferences and purchase history.
• Share styling advice, exclusive content, and alternative product solutions.
• Execute clienteling campaigns for launches, birthdays, anniversaries, thank-you messages, and exclusive invitations.
• Invite and assist top clients at key brand events, including fashion shows, collection presentations, private dinners, and arrange personalized in-person engagements such as lunches and special invitations.
• Develop new engagement ideas, gifting initiatives, and personalized experiences.
• Maintain accurate CRM records and client profiles.

3. Online Stylist team management

Objective: Lead and develop the Online Stylist to deliver exceptional client experiences and achieve commercial objectives.

Responsibilities

• Lead onboarding and ongoing training.
• Set objectives, monitor performance, and provide regular coaching.
• Share best practices and innovative clienteling approaches.
• Coordinate client portfolio allocation and daily priorities.
• Ensure consistent luxury service standards and support professional development.

Qualifications

Minimum of 3 years of relevant experience in retail or online VIC clienteling within a luxury retail environment.

Fluency in English and French (both written and spoken) is required.

Proficiency in using CRM and e-commerce platforms, specifically Salesforce Commerce Cloud and Salesforce Marketing Cloud.

Success Profile

The ideal candidate is client-focused, commercially driven, and passionate about delivering exceptional luxury experiences. They combine strong analytical and relationship-building skills with a proactive mindset, balancing strategic CRM planning, hands-on clienteling, team leadership, and operational execution to drive client loyalty and business growth.