Head of Digital Marketing and Operations

OneStock; France; On-site; USD 58,391 - 105,103; Full time

Job summary

An exciting opportunity awaits as the Head of Digital Marketing and Operations at a forward-thinking company. This role combines strategic ownership of digital marketing with the implementation of a robust technology stack. You will collaborate with various teams to define and execute measurable marketing objectives, ensuring the optimal use of resources and technology. Your analytical skills will drive data-informed decisions, enhancing the effectiveness of marketing initiatives. If you are a self-motivated, organized, and collaborative leader with a passion for digital marketing, this position is perfect for you. Join a dynamic environment where your contributions will significantly impact the company's growth and success.

Qualifications

• 5+ years of experience in digital marketing, ideally 3 years client-side.
• Comfortable with data analysis and making decisions based on insights.

Responsibilities

• Own and deliver the digital marketing strategy to support growth objectives.
• Implement and support the Marketing tech stack and ensure integration.

Skills

Digital Marketing

Data Analysis

Communication Skills

Ownership

Organization

Self-motivation

Collaboration

B2B Tech Experience

Tools

HubSpot

6sense

Clay

Outreach Gong

WordPress

Job description

The Role of Head of Digital Marketing and Operations

There are two core parts to this new role at OneStock. Firstly to own, define and deliver the digital marketing strategy in support of our growth objectives. Secondly to define the technology and automation requirements for the Marketing function and then to identify, implement and integrate suitable technology solutions - in other words, own the Martech stack.

Your Main Responsibilities:

The Head of Marketing Operations and Digital will have overall ownership of the digital strategy for OneStock. This will include working with Sales, senior leadership and the wider Marketing team to define the objectives for digital marketing in order to support our business goals. They will then be expected to identify the resource requirements – including technology, budget, internal and external resources – needed to deliver against these objectives on a continual basis, and to execute the necessary strategies and programs required.

Digital Marketing will have specific, measurable objectives defined and managed independently, and will also act as a ‘service provider’ to other functions within Marketing, including Field Marketing, Content and Product Marketing in order to execute digital activity such as advertising and web publishing. In particular, the Head of Marketing Operations and Digital will ensure that we maximise the distribution and reach of our content marketing. As such, the role-holder will need to prioritise activity based on agreed objectives and to manage stakeholders through clear communication and feedback.

In addition, the Head of Marketing Operations and Digital will be responsible for implementing and supporting the Marketing tech stack. This begins with defining how technology can be used to increase our reach and effectiveness and then selecting and implementing the appropriate tools. The roleholder will work with the various tech suppliers to ensure that OneStock has an integrated and current tech stack, subject to budget constraints.

The Head of Marketing Operations and Digital will be responsible for using data to help drive decisions in Marketing, specifically related to digital activity but also inasmuch as digital impacts other parts of the team. This will entail building and maintaining a reporting and analytics framework based on the requirements of the marketing team as well as other stakeholders, including Sales and the senior leadership team – for example, reporting on website performance, SEO performance, spend and return on advertising and more.

Key Relationships:

• Campaigns and Field Marketing – work with the campaigns and field marketing teams in region to deliver against pipeline generation objectives.
• Product and Content Marketing – work with the content producing teams to ensure an efficient and seamless handover between content creation and content distribution. Provide actionable, data-driven feedback to the content teams on content performance as well as suggestions for future subjects and content types.
• Sales and Business Development – provide support to the commercial teams in the form of marketing and sales tech stack support where relevant with a particular focus on helping them to automate and make best use of the technology in which we invest.

The Ideal Candidate:

• 5 years+ experience in digital marketing.
• A combination of client and agency-side is fine, but ideally not less than 3 years client-side.
• Marketing tech stack experience, with products such as HubSpot, 6sense, Clay, Outreach Gong or similar alternatives.
• Web technology skills including basic familiarity with HTML, CSS and JS and one or more of the most common web CMS tools, e.g. WordPress.
• B2B tech experience definitely preferred but not absolutely essential.
• SaaS experience would be great.
• Numbers – very comfortable analysing and making decisions based on data.
• Communication skills – the ability to communicate with various stakeholders on the objectives, plan, progress and outcomes of our digital strategy in order to gain buy-in, participation and, where necessary, additional investment; should be able to prepare and deliver a business case for investment in digital marketing or technology.
• Ownership – above all, we’re looking for someone with the attitude and confidence to take responsibility for a key part of the marketing strategy.
• Highly organized – you’ll always know what’s next on your list and you see activities through to completion.
• Self-motivated – we work in an environment in which you won’t be told what to do day-to-day; rather you’ll be expected to define your own priorities, gain support and agreement where required and to get on with it!
• Collaborative – not just a buzzword, you must excel in a team environment, which for us includes using the tools and processes to ensure everyone has access to what they need at any time as well as developing new ideas and projects in an open and inclusive manner.

And as a bonus:

• Additional languages would be great – German, Italian, French or Spanish.
• Existing knowledge of order management solutions for retail.