Head of Communication

Gongsupshop; Saint-Nazaire; On-site; EUR 120,000 - 180,000; Full time

Job summary

GONG, founded in 1996, is seeking a Head of Communication to elevate its global brand. You will define the voice, orchestrate production, social platforms, and ambassador networks to shape authentic storytelling and world-class content.

You will lead Production, Creative, Copywriting, and Distribution teams, ensure consistency across markets, and transform our DNA into a bold, premium brand experience for riders worldwide.

Qualifications

• A true passion for surf and board sports, not just a hobby.
• 7-10 years of senior leadership in brand, communication, or lifestyle marketing.
• Proven ability to build iconic brands internationally, ideally in sports/outdoor/DNVB environments.
• Mastery of modern storytelling and social culture (Instagram, TikTok, YouTube, LinkedIn).
• Strong leadership to inspire and manage multi-disciplinary creative teams.
• Sharp editorial and visual sense, able to craft narratives that resonate worldwide.
• Fluent in English and French; other languages are an asset.

Responsibilities

• Define and own the global editorial line and brand guidelines, shaping a distinctive and aspirational voice for GONG.
• Transform the brand's DNA into powerful storytelling and bold campaigns that inspire across all platforms.
• Lead and elevate the Production, Creative, Copywriting, and Distribution teams to deliver cutting-edge, high-impact content.
• Guarantee excellence in every visual, editorial, and audiovisual asset, setting new standards in the industry.
• Activate, expand, and inspire the GONG community (riders, ambassadors, power clients) as a global engine of credibility and influence.
• Establish and protect a premium, unified brand image across all international markets.
• Embed authenticity by ensuring communication reflects the true customer experience, integrating continuous feedback from the field.
• Deliver world-class assets for product launches and campaigns, driving seamless collaboration with Marketing, E-commerce, and Product teams.

Skills

Surf industry passion

Senior leadership

Brand internationally

Storytelling & social culture

Leadership of creative teams

Editorial & visual sense

Fluent in English & French

Job description

Company

Founded in 1996, GONG has grown from a pioneering French surf brand into a fast-scaling international player, driven by one mission: sharing our passion for board sports with the world.

Today, with 100+ employees and €30M turnover, GONG is expanding rapidly, blending innovation, lifestyle, and performance across Surf, SUP, Kite, and Wing Foil.

Our DNA is simple: Sharing.

1. Sharing our creations.
2. Sharing our know-how.
3. Sharing our lifestyle.
4. And above all, sharing with everyone.

Our model is disruptive.

By cutting out intermediaries, GONG makes premium gear accessible to all: expert advice, flawless service, unbeatable prices.

The result: Everyone can enjoy the water at the highest level.

Job Opportunity

We are looking for a Head of Communication to elevate GONG into a truly global and iconic brand. This role will define how the world perceives, experiences, and connects with GONG.

You will be the architect of the brand's voice and image, transforming our DNA into bold storytelling, world-class content, and powerful activations. By orchestrating creative production, social platforms, and global communities of riders and ambassadors, you will ensure GONG stands as a reference in authenticity, innovation, and lifestyle influence.

Your Mission

Define and own the global editorial line and brand guidelines, shaping a distinctive and aspirational voice for GONG.

• Transform the brand's DNA into powerful storytelling and bold campaigns that inspire across all platforms.
• Lead and elevate the Production, Creative, Copywriting, and Distribution teams to deliver cutting-edge, high-impact content.
• Guarantee excellence in every visual, editorial, and audiovisual asset, setting new standards in the industry.
• Activate, expand, and inspire the GONG community (riders, ambassadors, power clients) as a global engine of credibility and influence.
• Establish and protect a premium, unified brand image across all international markets.
• Embed authenticity by ensuring communication reflects the true customer experience, integrating continuous feedback from the field.
• Deliver world-class assets for product launches and campaigns, driving seamless collaboration with Marketing, E-commerce, and Product teams.

This role is not just about communication - it is about shaping an iconic global brand through storytelling, creativity, and community influence.

Your Profile

• A true passion for surf and board sports - not just as a hobby, but as part of your identity.Deep understanding of the industry and tribal culture of our sports.
• A visionary communicator with 7-10 years of senior leadership in brand, communication, or lifestyle marketing.
• Proven ability to build iconic brands internationally, ideally within sports, outdoor, or DNVB environments.
• Mastery of modern storytelling and social culture (Instagram, TikTok, YouTube, LinkedIn).
• Strong leadership to inspire and manage multi-disciplinary creative teams.
• Sharp editorial and visual sense, with an ability to craft narratives that resonate worldwide.
• Experience in activating networks of athletes, ambassadors, and communities.
• Fluent in English and French, with other languages as an asset.

This role is not about managing communication. It's about building a global cultural icon.