Head of Communication

GONG; Saint-Nazaire; On-site; EUR 90,000 - 150,000; Full time

Job summary

GONG, the French surf brand, is seeking a Head of Communication to elevate its global brand. You will define the editorial line, shape the voice, and transform DNA into storytelling across platforms.

You will lead Production, Creative, Copywriting, and Distribution, ensuring top-quality visuals and authentic messaging, while expanding the community of riders and ambassadors globally.

Qualifications

• 7–10 years of senior leadership in brand, communication or lifestyle marketing.
• Proven ability to build iconic brands internationally.
• Fluent in English and French; additional languages a plus.

Responsibilities

• Define global editorial line and brand guidelines.
• Lead Production, Creative, Copywriting, and Distribution teams.
• Ensure excellence in visuals and audiovisual assets.
• Activate and grow the GONG community of riders and ambassadors.
• Establish a premium, unified brand image across markets.
• Deliver assets for product launches with cross‑functional teams.

Skills

Brand leadership

Strategic communications

Lifestyle marketing

Team leadership

Storytelling

Job description

Company Founded in 1996,

sharing our passion for board sports with the world. Today, with

Founded in 1996, GONG has grown from a pioneering French surf brand into a fast-scaling international player, driven by one mission: sharing our passion for board sports with the world. Today, with 100+ employees and €30M turnover, GONG is expanding rapidly, blending innovation, lifestyle, and performance across Surf, SUP, Kite, and Wing Foil.

Our DNA is simple: Sharing.

• Sharing our creations.


• Sharing our know-how.


• Sharing our lifestyle.


• And above all, sharing with everyone.

Our model is disruptive. By cutting out intermediaries, GONG makes premium gear accessible to all: expert advice, flawless service, unbeatable prices. The result: Everyone can enjoy the water at the highest level.

Job Opportunity

We are looking for a Head of Communication to elevate GONG into a truly global and iconic brand. This role will define how the world perceives, experiences, and connects with GONG. You will be the architect of the brand’s voice and image, transforming our DNA into bold storytelling, world-class content, and powerful activations. By orchestrating creative production, social platforms, and global communities of riders and ambassadors, you will ensure GONG stands as a reference in authenticity, innovation, and lifestyle influence.

Your Mission

Define and own the global editorial line and brand guidelines, shaping a distinctive and aspirational voice for GONG.

• Transform the brand’s DNA into powerful storytelling and bold campaigns that inspire across all platforms.


• Lead and elevate the Production, Creative, Copywriting, and Distribution teams to deliver cutting-edge, high-impact content.


• Guarantee excellence in every visual, editorial, and audiovisual asset, setting new standards in the industry.


• Activate, expand, and inspire the GONG community (riders, ambassadors, power clients) as a global engine of credibility and influence.


• Establish and protect a premium, unified brand image across all international markets.


• Embed authenticity by ensuring communication reflects the true customer experience, integrating continuous feedback from the field.


• Deliver world-class assets for product launches and campaigns, driving seamless collaboration with Marketing, E-commerce, and Product teams.

This role is not just about communication—it is about shaping an iconic global brand through storytelling, creativity, and community influence.

Your Profile

• A true passion for surf and board sports - not just as a hobby, but as part of your identity. Deep understanding of the industry and tribal culture of our sports.


• A visionary communicator with 7–10 years of senior leadership in brand, communication, or lifestyle marketing.


• Proven ability to build iconic brands internationally, ideally within sports, outdoor, or DNVB environments.


• Mastery of modern storytelling and social culture (Instagram, TikTok, YouTube, LinkedIn).


• Strong leadership to inspire and manage multi-disciplinary creative teams.


• Sharp editorial and visual sense, with an ability to craft narratives that resonate worldwide.


• Experience in activating networks of athletes, ambassadors, and communities.


• Fluent in English and French, with other languages as an asset.

This role is not about managing communication. It’s about building a global cultural icon.