Growth Marketing Manager B2B (event)

Talantir; France; Hybrid; EUR 62,000 - 98,000; Full time

Benefits offered by this job

Remote work & flexible schedule

Internal Medical coverage

Conference attendance

Job summary

UnderDefense is seeking a proactive B2B Marketing Manager to lead brand growth, working with marketing, sales and product teams to extend our reach and drive growth.

You will own campaigns, events, and partner initiatives to increase engagement, registrations, and conversions while ensuring consistent messaging across channels. This role offers a hybrid Office/Remote setup and a path to influence security market expansion.

Qualifications

• 2+ years of experience in B2B marketing for SaaS products.
• Proven track record of driving new users for a B2B SaaS product (provide metrics and results).
• Experience in managing in-person and offline events, including audience invitation, pre-event and post-events campaigns.
• Experience in the cybersecurity domain will be a plus.
• Demonstrated proficiency in digital marketing tools and platforms.
• Exceptional communication and analytical skills.

Responsibilities

• Acquire a deep knowledge of UnderDefense's solutions and customer challenges to clearly articulate the unique selling points both directly and through partner value propositions and joint positioning.
• Promote UnderDefense MAXI platform: drive registrations and increase free-to-paid conversions via owned channels and partner-led or co-marketing initiatives.
• Design and execute integrated marketing campaigns to promote our offerings, increase targeted traffic to our website, and generate high-quality leads including campaigns executed jointly with strategic partners.
• As events are a core part of our growth strategy, managing online and in-person events and overseeing the whole event direction will be an important part of the role including co-hosted and partner-supported events.
• Lead and manage all facets of digital marketing, including database marketing, email outreach, social media initiatives, partner marketing initiatives and more with clear ownership of partner-related digital execution.
• Regularly relay information regarding product updates and enhancements to our users and potential clients and ensure partners are equipped with up-to-date messaging and materials.
• Monitor industry trends and insights, adjusting campaign strategy based on data-driven insights for optimal performance including insights from partner ecosystems and channels.
• Implement and evaluate digital campaigns to entice, inform, and convert prospects at every step of their engagement journey across both direct and partner-assisted touchpoints.
• Regularly experiment to refine the channel and campaign mix based on empirical data including testing partner-led and co-branded acquisition motions.
• Innovate and ideate creative strategies to connect with a niche audience of security practitioners who are often allergic to marketing leveraging trusted partners and industry relationships.
• Establish and nurture strategic relationships with industry experts and thought leaders together with relevant partners and ecosystem players.
• Ensure our brand’s message and appearance remain consistent and coherent across various platforms and touchpoints including partner-owned channels and co-branded assets.

Skills

B2B marketing

SaaS product marketing

Digital marketing

Events management

Analytics

Communication

Job description

Who We Are

UnderDefense is a Security Automation platform which makes Cybersecurity simple and available for every organization, enables compliance and eliminates cyberattack risks with true 24x7 Threat Monitoring. Our combination of self-service, cloud-native technology, super-effective processes, and expertise is preventing breaches every day. We are completely changing the way security is delivered and setting a new standard for security. If our mission resonates with you, let's talk!

Position Overview

UnderDefense is in search of a proactive and strategic B2B Marketing Manager to spearhead our brand’s growth and outreach initiatives. You will play a pivotal role in our business development by working closely with marketing, sales and product teams, ensuring that our brand gains enhanced visibility, and our product and services are scaled to broader audiences of users.

What we can do for you:

• Outstanding team; work in a global IT/Cybersecurity company, a pure Ukrainian Startup success story.
• Gain unique insights and experience in the cybersecurity industry.
• Build products and services that solve real-world problems.
• Opportunity to make an impact - we trust amazing people to do amazing things.

What you can do for us:

• Acquire a deep knowledge of the UnderDefense's solutions and customer challenges to clearly articulate the unique selling points both directly and through partner value propositions and joint positioning.
• Promote UnderDefense MAXI platform: drive registrations and increase free-to-paid conversions via owned channels and partner-led or co-marketing initiatives.
• Design and execute integrated marketing campaigns to promote our offerings, increase targeted traffic to our website, and generate high-quality leads including campaigns executed jointly with strategic partners.
• As events are a core part of our growth strategy, managing online and in-person events and overseeing the whole event direction will be an important part of the role including co-hosted and partner-supported events.
• Lead and manage all facets of digital marketing, including database marketing, email outreach, social media initiatives, partner marketing initiatives and more with clear ownership of partner-related digital execution.
• Regularly relay information regarding product updates and enhancements to our users and potential clients and ensure partners are equipped with up-to-date messaging and materials.
• Monitor industry trends and insights, adjusting campaign strategy based on data-driven insights for optimal performance including insights from partner ecosystems and channels.
• Implement and evaluate digital campaigns to entice, inform, and convert prospects at every step of their engagement journey across both direct and partner-assisted touchpoints.
• Regularly experiment to refine the channel and campaign mix based on empirical data including testing partner-led and co-branded acquisition motions.
• Innovate and ideate creative strategies to connect with a niche audience of security practitioners who are often allergic to marketing leveraging trusted partners and industry relationships.
• Establish and nurture strategic relationships with industry experts and thought leaders together with relevant partners and ecosystem players.
• Ensure our brand’s message and appearance remain consistent and coherent across various platforms and touchpoints including partner-owned channels and co-branded assets.

About other benefits:

• Decent base Compensation fixed in USD.
• Funny celebrations, team outings, and unforgettable corporate events.
• Compensation for sick leaves and regular vacations.
• Comfortable office or possibility to work remotely.
• Remote work & Flexible working schedule.
• Internal Medical coverage.
• The ability to attend conferences, webinars, and other events that will enhance your professional skills.
• Regular education and self-development on internal courses and seminars, office library, direct access to CE.

Qualifications:

• 2+ years of experience in B2B marketing, SaaS product marketing.
• Proven track record of driving new users for a B2B SaaS product (provide metrics and results).
• Experience in managing in-person and offline events, including audience invitation, pre-event and post-events campaigns.
• Experience in the cybersecurity domain will be a plus.
• Demonstrated proficiency in digital marketing tools and platforms.
• Exceptional communication and analytical skills.
• Proven ability to innovate and adapt in a fast-paced environment.

Salary? Firstly, we value personality and want to get to know you as a professional. We do not set financial limits for the position and try to find common ground with each candidate individually. Let’s find out how we can benefit each other.

About this position

Location: Office/Remote

Employment type: Full time

Department: Marketing

Got Questions?

Let Us Help!

Liudmyla Bokalo

Recruitment Specialist

[e-mail]