Growth Marketing Lead, France - Data-Driven Cross-Channel Growth

Canva; Paris; Remote; EUR 55,000 - 80,000; Full time

Benefits offered by this job

Equity packages

Annual Vibe & Thrive allowance

Flexible leave options

Life at Canva resources

Job summary

Canva is expanding its Growth Marketing team in France and seeks a Performance Marketing Specialist. You will own day-to-day media buying, optimise pacing across Meta, YouTube, TikTok and LinkedIn with a bias towards creative-led approaches.

You’ll translate priorities into actionable plans in collaboration with Global Growth Marketing and the France Country Team. You will work with Data to run incrementality studies, interpret MMMs, and drive improvements in the full funnel.

Qualifications

• Hands-on media buying across major platforms.
• Data-driven decision making and optimisation mindset.
• Collaboration with creative teams to improve performance through testing.

Responsibilities

• Own day-to-day media buying, optimisation and pacing across channels in France.
• Set media mix and budget allocation; manage experiment roadmap.
• Partner with Data to run incrementality studies and calibrate MMMs.

Skills

Media Buying

Budget Management

Data Analysis

A/B Testing

Cross-functional Collaboration

French & English

Tools

MMM

Measurement Platforms

Job description

Canva is expanding its Growth Marketing team in France and seeks a Performance Marketing Specialist. You will own day-to-day media buying, optimise pacing across Meta, YouTube, TikTok and LinkedIn with a bias towards creative-led approaches.

You’ll translate priorities into actionable plans in collaboration with Global Growth Marketing and the France Country Team. You will work with Data to run incrementality studies, interpret MMMs, and drive improvements in the full funnel.