Growth Marketing Lead, Paris

Canva; Île-de-France; Remote; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Equity packages

Parental leave policy

Wellbeing and Thrive allowance

Flexible leave options

Job summary

Canva is seeking a Performance Marketing Specialist for France to own day-to-day media buying, optimisation, and budgeting across key channels within a fast-growing global team.

You will collaborate with creative and data teams to drive incremental returns, run experiments, and advance full-funnel strategies in a remote, multi-market environment. Fluency in French and English is required.

Qualifications

• Proven hands-on experience in media buying across major platforms.
• Strong optimisation mindset and data-driven decision making.
• Experience collaborating with creative teams to improve performance via testing.
• Cross-channel growth mindset with ability to shift investment for incremental impact.
• Familiarity with MMM, lift studies, and incrementality testing.
• Experience with creative testing frameworks or sprint-based experimentation.
• Experience working with a creative team led by a creative strategist.
• Experience improving funnels into Apps and Web products.
• Comfortable working remotely in a multi-market environment.
• Fluent French and good English with market context.

Responsibilities

• Own day-to-day media buying, optimisation and pacing across multiple channels in France, focusing on creative-led channels.
• Translate France priorities into concrete strategy and budgets in partnership with Global Growth Marketing and France teams.
• Set media mix, manage budget allocation review processes and own the experiment roadmap.
• Partner with Data team to run incrementality studies and calibrate MMMs.
• Translate performance data into clear creative insights for Growth Creative pods.
• Manage creative rotation: scale top performers, pause low performers, refresh as needed.
• Evaluate audience segmentation, targeting and bidding strategies across the region.
• Work with the creative team to maximise TikTok Content Suite and modern formats.
• Lead CRO cycles and learning loops across channels.
• Improve marketing systems and workflows with automation and AI tooling.

Skills

Media buying

Budget management

Optimization mindset

Data-driven decisions

Cross-channel growth

MMM & lift studies

Incrementality testing

Creative testing frameworks

Collaboration with creatives

Funnel optimization

Remote cross-market work

French & English fluency

Job description

Description

Join the team empowering the world to design

Hey, g'day, mabuhay, kia ora, こんにちは, 你好, hallo, नमस्ते, 안녕하세요, hola, salut!

At Canva, our mission is to empower the world to design—and we're growing fast across the globe. With over 250 million monthly active users in over 190 countries, we're on a mission to make Canva the most loved brand in the world. To support this ambition, we're building a world-class growth marketing team that's deeply local, highly creative, and relentlessly performance-focused.

We're looking for a Performance Marketing Specialist to join our team in France, focused on driving incremental user growth through great investment decisions, media buying strategy and execution, supporting creative and ensuring we send traffic to great post-click experiences.

About the role

As the Performance Marketing Specialist for France, you will be the analytical media expert that partners closely with our creative strategist and broader marketing team in France to drive great incremental returns on our media investments.

To be successful in this role you will need to understand the modern media measurement toolkit, media buying principles in key channels, what makes creative great in key channels and iteratively improve our funnel experiences.

As part of this role, you will work collaboratively with the rest of the marketing team focused on brand campaigns, lifecycle and partnerships for example. You will also help raise the bar in full funnel media management.

What you'll do

• Own day to day media buying, optimisation and pacing across multiple channels in France.You will focus on creative-led channels ( Meta, YT & TT, LinkedIn) as we have global search and ASO teams supporting France
• Translate France priorities into concrete strategy and plans. Set these in partnership with the Global Growth Marketing team and FranceCountry Team.
• Set the media mix, lead budget allocation review processes and own the experiment roadmap.
• Partner with the Data team to run incrementality studies, interpret and calibrate our MMMs, utilise MMP and platform form data where appropriate.
• Translate performance data into clear creative insights, sharing learnings with Growth Creative pods that prioritise native vertical video and creator partnerships with embedded Growth Marketers.
• Actively manage creative rotation: scale top-performing assets, pause low performers, and proactively flag refresh needs that shape our creative strategy.
• Evaluate audience segmentation, targeting, and bidding strategies, proposing improvements and experiments across the region.
• Work closely with creative team to maximise Tiktok Content Suite and champion best practices in modern content formats to get and retain attention.
• Level up creative cohort analysis and bring unique insights into how we are running our creative flywheel.
• Lead formulation, implementation and learning cycles through CRO initatives across channels.
• Improve performance marketing systems and workflows, with a focus on automation, adopting AI tooling and even building reusable systems

You’re probably a match if you have:

• Proven hands-on experience in media buying and budget management across major platforms with strong media buying principle understanding.
• Strong optimisation mindset and confidence making data-driven decisions.
• Proven experience collaborating with creative teams to improve performance through structured testing and iteration.
• Cross-channel growth mindset, able to evaluate trade-offs, dynamically shift investment, and prioritise incremental impact.
• Familiarity with MMM, lift studies, and incrementality testing. Design experiments autonomously and build a strong relationship with the Marketing Science team.
• Experience with creative testing frameworks or sprint-based experimentation.
• Experience working iteratively with a creative team led by a creative strategist
• Experience improving funnels into Apps and Web based products.
• Comfortable working cross-functionally in a remote, multi-market environment.
• Frenchand good English, with a feel for market context.

About the team

You'll be part of a highly collaborative, fast-moving, and passionate marketing team that blends creativity and data to make magic happen. In this role, you'll help Canva show up at its best, fuelling growth by bringing performance and creativity together in every campaign.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

• Equity packages - we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.